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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)

By: Dan S. Kennedy, Kim Walsh Phillips
Narrated by: James Romick
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Publisher's summary

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.

Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media - offline.

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media
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What listeners say about No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)

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Lots of good info

Im a laggard in the social media world. This book has a ton of what seems like practically applicable knowledge. I listened to the book and was convinced to order the paperback.

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Strong advice

Offers great tactics you can implement immediately. I also Found the recommended tools very helpful. This is a great quick read for anyone offering an online service,

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Actionable information

Good book with lots of actionable information that you can use right away. I recommend it.

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Going to take action

I am now going to take action! This is an ACTION book. Thanks for all the strategies included

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The New Golden Standard in Online Marketing

I have read more than a dozen books on the topic of online marketing. All seem to complicate this topic. This book lays it all down in simple and actionable steps. I wish I had access to such lessons before throwing a lot of money on ineffective marketing

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4 people found this helpful

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Word for word guide. Incredible

By far the best marketing book I’ve ever read. Literally step-by-step guides on every facet of marketing and how to to get a brand spanking, new business up and running and scaling.

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LOADED WITH USEFUL INFO

I must buy the actual book now because it is loaded with resources that cannot be tackled without the written info to refer to frequently. Very helpful. So glad I found it. Thank you for sharing so many secrets. 😊

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Money Printing Machine

I’ve been a marketing for the past 4 years and nothing on the internet come even close to the amount of value in this book. This book teaches you principles that apply to all social media that can contribute explosively to organic reach and lead generation!

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Eye opener

Loved this book! It opened my eyes into all the ways I am supposed to manage IG, FB, LinkedIn, blogs, etc. it filled me up with power instead of making me feel guilty of my extra time using social media for my business. I also have a hyphenated last name, so Kim resonated with me.

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Valuable Content, But Missing Accompanying PDF

After listening to this audiobook, a couple of times and finding the content extremely valuable. I was disappointed to find that an accompanying PDF with the figures and references mentioned in the audiobook was not included. The strategies for social media marketing are actionable and well-explained. The step-by-step guides are particularly helpful in boosting organic reach and lead generation.

The narrator references multiple figures throughout the book. Not having access to these figures made it challenging to fully benefit from the resources provided.

Additionally, I would like to suggest adding a button in Audible to allow users to seamlessly purchase a physical copy of books via Amazon. This would make it easier for listeners to access all the resources and references mentioned in the audiobook.

Overall, while the audiobook is informative and engaging, the lack of the accompanying PDF is a significant drawback. I hope the publishers consider including it in the future to enhance the listening experience.

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