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No-Hype Copywriting
- The Keys to Lively, Appealing and Truthful Sales Writing
- Narrated by: Marcia Yudkin
- Length: 1 hr and 9 mins
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Publisher's summary
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover:
- The five inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate.
- Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need.
- 10 ways to make yourself and what you're selling more credible.
- 21 no-hype writing techniques that make dull items much more desirable.
- Dozens of illuminating examples (many structured as "before" and "after").
- 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust.
- 12 methods of fine-tuning your headline for greater reader intrigue and curiosity.
- How and why to tinker with your tone.
- 8 techniques for making whatever you wrote more direct, clear and powerful.
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity, and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.
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With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- By: Micah Solomon
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Unabridged
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- By Nick Morgan on 04-30-13
By: Micah Solomon
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
What listeners say about No-Hype Copywriting
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tina J
- 09-20-16
Great info. simplified with bullets.
The information was delivered well. for 3 chapters she covered a lot of examples of and how to do your best copywriting. I'll Defantly keep this audio book for reference if I get stuck on a project
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- DEF
- 01-03-14
Tells a great overview!
Would you consider the audio edition of No-Hype Copywriting to be better than the print version?
NA
Who was your favorite character and why?
NA
Which scene was your favorite?
NA
Was there a moment in the book that particularly moved you?
Meaty for the length of it.
Any additional comments?
Although, it's short, the author covers a lot! Gives excellent examples.
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1 person found this helpful
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- Heetendra
- 04-15-14
Expeirience spolied by poor narration
What could have made this a 4 or 5-star listening experience for you?
Book has good content but delivered very poorly. The narration is lifeless and thus very hard to follow. In the case of audio books, the narrator is as important as the content.
How would you have changed the story to make it more enjoyable?
Leave the story as is but change the narrator
Would you be willing to try another one of Marcia Yudkin’s performances?
No
If you could play editor, what scene or scenes would you have cut from No-Hype Copywriting?
Not applicable
Any additional comments?
The book should be read by someone else.
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1 person found this helpful