Relentless
The Science of Barrier-Busting Sales
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Narrated by:
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Suzanne C. Dudley
About this listen
Are you relentless...or reluctant?
For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting.
Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off. Sales call reluctance - emotional hesitation to prospect - can be a career-killer.
Studies show that up to 80 percent of new salespeople may fall victim to it. And 40 percent of veteran sellers have considered leaving the profession because of negative feelings toward prospecting. But it doesn’t have to be that way.
Building upon the pioneering research of call reluctance, experts George W. Dudley and Shannon L. Goodson along with authors Suzanne Dudley and Trelitha Bryant present proven strategies for busting through the barriers that keep talented, deserving salespeople from achieving success.
No platitudes. No gimmicks. Just practical solutions rooted in science and field-tested on thousands of salespeople around the world. Whether you sell a product, a service, or yourself, you can learn to overcome the fears that hold your career hostage.
Become an effective advocate for your interests - proudly, ethically, and above all, relentlessly!
©2020 Behavioral Sciences Research Press, Inc (P)2020 Behavioral Sciences Research Press, IncListeners also enjoyed...
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Story
Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
What listeners say about Relentless
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-05-20
A great read on based scientific research.
I really enjoyed this book. The subject matter was
new to me very interesting.
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- Jason S. Forrest
- 09-18-20
Every Sales Warrior must read this book
I have been following BSRP’s work for almost 20 years. This is the best book available for explaining how Sales Reluctance can and does hold Sales Professionals back from earning what they are truly worth. The evidence in this book and BSRP’s research has been part of my Warrior Selling training program since I started.
Thank you,
Jason Forrest
FPG
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- Paul
- 04-28-24
Pompous Academic Babble
I could not get through this. It's bad enough that the author reads her own book in an annoying, flat, sarcastic twang. But on top of that the often self-congratulating studies the book keeps promising are useless divisions and subdivisions of types are not very insightful or groundbreaking (more than 16 if you count the equally inane "imposter" types the book is quick to dismiss often, i.e. - if this is the style you may have, go find another book). Most grating is the condescending way these academician authors discuss sales professionals in a way that shows they themselves have never sold anything in their lives, including this academic babble in this book. So many better books from the "real world" out there on this subject of sales call reluctance.
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