
The Sandler Rules
49 Timeless Selling Principles…and How to Apply Them
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Narrated by:
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David Mattson
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By:
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David Mattson
About this listen
From the Wall Street Journal best-seller.
All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby.
Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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- Length: 6 hrs and 12 mins
- Unabridged
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
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The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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Selling Technology the Sandler Way
- Finding Technical Solutions That Win Long-Term Business Relationships
- By: Rich Chiarello
- Narrated by: Sean Pratt
- Length: 3 hrs and 3 mins
- Unabridged
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Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves - and how to create a joint project plan that delivers value for both buyer and seller.
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Nothing new here
- By LCarroll on 05-25-23
By: Rich Chiarello
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Bootstrap Selling the Sandler Way, Or: How to Own Your Career and Make It Flourish
- By: Bill Morrison
- Narrated by: Paul Woodson
- Length: 3 hrs and 42 mins
- Unabridged
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At some point, good salespeople learn the difference between simply "doing the job"...and accepting the personal responsibility to produce certain results. This book focuses on "Bootstrap Selling", which is all about becoming fully accountable for sales behaviors. You might have a large team around you, and you could have a great and supportive boss. Yet the difference between a self-starting, high-performance bootstrapping sales professional and an order-taker is that the bootstrapper knows personal commitment and acceptance of responsibility makes good things happen....
By: Bill Morrison
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Sandler Enterprise Selling
- Winning, Growing, and Retaining Major Accounts
- By: David H. Mattson, Brian W. Sullivan
- Narrated by: Sean Pratt
- Length: 4 hrs and 44 mins
- Unabridged
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This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.
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Book Mention Accompanying material that ISN’T provided
- By Ahir C. on 04-08-20
By: David H. Mattson, and others
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Virtual Selling
- A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 4 mins
- Unabridged
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Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
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Basically a sales letter pretending to be a book
- By Kyle on 10-13-20
By: Jeb Blount
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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The Sales Coach’s Playbook
- Breaking the Performance Code
- By: Bill Bartlett
- Narrated by: Sean Pratt
- Length: 5 hrs and 58 mins
- Unabridged
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The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation.
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Coaching made simple
- By Joel Burstein on 05-23-18
By: Bill Bartlett
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
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What Should We Do?
- How to Win Clients, Double Profit & Grow Your Home Service Sales
- By: Joe Crisara
- Narrated by: Joe Crisara
- Length: 9 hrs and 50 mins
- Unabridged
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Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.
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World class customer service at every level.
- By Joseph B. on 03-17-24
By: Joe Crisara
What listeners say about The Sandler Rules
Highly rated for:
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- Anonymous User
- 05-01-19
Great for Beginning Sales People
This book is great at introducing effective sales principles even to a beginner. It even asks review questions which allows the listener to gage and review their comprehension. This is a book that I will probably wear out again and again and again... at least until I can quote the chapters verbatim or successfully retire from sales. Looking forward to reading additional Sandler books in the future! This is definitely a must buy for any beginner or seasoned professional!
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- Gospelcoach
- 12-17-18
Right on time!!!
This book is a must have for any sales professional no matter where you in in your career. If you do (commit to) what is written, I confident success will find you.
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- SKL
- 08-18-24
excellent, brief and concise
very traditional advice, does not try to upsell you into their expensive training program but gives you a good place to start in your own. if you've heard of them, start here
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- Paul
- 07-22-18
New to Sales and my first sales book
I purchased a franchise and find myself now wearing a salesman's hat. I have been and IT professional with an engineering degree and Master's in business for decades. If you are new to sales this is an excellent first book to start your sales career. I've been selling for Just 2 months and after reading the book found myself making quite a few errors. It's human nature. So I recommend this book for anyone new to the sales process or maybe someone who never had formalized sales training.
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3 people found this helpful
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- Antonio Boyd
- 04-21-24
Easy to understand and follow.
I am enjoying the reinforcement! being objective in all we do. They are truly great life tips! "Be a great salesperson
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- Sean G
- 01-18-22
Great selling advice
Timeless wisdom. Practical and modern approach to sales. I like how it is broken down into so many sections, makes this audio great for during lunch when I need a quick refresher on a couple rules.
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- Chris Johnson
- 01-09-20
Amazing Sales Training
I am a sales trainer, so I've read a lot of these sales books. This one stood out in a number of ways:
It is clear and thorough in it is explanations looking at each principle from different perspectives.
It also changes voices to keep your attention and help clarify each rule for you.
It also gets to the core issues most sales people struggle with and provides clear examples.
Overall: Amazing!!
I recommend this book and will likely listen to this again.
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- Anissa
- 05-11-19
49 ways to make you a better salesperson!
I have listened to this audio book 4 times now and it gets better everytime!
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- Andrew
- 05-22-19
Useful!
Great book and I loved how it was structured. If you're in a sales career or related field, you should pick this one up.
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- Luis Urena
- 01-10-20
Great read
This was a great read. I recommend to any sales person out there. You can al
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