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Sell the Way You Buy

A Modern Approach to Sales that Actually Works (Even on You!)

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Sell the Way You Buy

By: David Priemer
Narrated by: David Priemer
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When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.

©2020 David Priemer (P)2020 David Priemer Marketing & Sales Sales & Selling Marketing
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I’ve taken copious notes to apply in my investment firm. This book is written in a manner that encourages you to question, correct, and reconnect to the underlying principles of influence in selling situations.

Excellent book! STRONGLY RECOMMEND!!

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What David mentions here is applicable in my day to day work. The reluctance to even initiate a conversation and how to go about having meaningful convos is key here.

Made a lot of notes and will be starting to apply these techniques immediately

17 years in Sales

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Really a great book on the psychology of selling in a world of distrust and fear

Great book

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As a lifelong “old school” sales guy who has never stopped trying to learn new tricks and skills, I found this book illuminating. Some really good nuggets.

Great modern approach to sales

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The whole book sounds like a sales pitch the author is preaching against. A waste of time.
Ok

The whole book is a sales pitch.

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