Rethinking Reputation
How PR Trumps Marketing and Advertising in the New Media World
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Narrated by:
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Sean Pratt
About this listen
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup.
In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don’ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.
These new media lessons include:
- Remember that research is cheaper, and more critical, than ever.
- Don't let the perfect be the enemy of the good - launch your idea before someone else does.
- Don't get so excited about social media that you forget about traditional media.
- In a crisis, you are never offstage.
- Never lie, never whine, and never try to predict the future!
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A must share book!
- By Teresa Holman on 08-20-16
By: Carly Fiorina
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Game of Thorns
- The Inside Story of Hillary Clinton's Failed Campaign and Donald Trump's Winning Strategy
- By: Doug Wead
- Narrated by: Doug Wead
- Length: 13 hrs and 28 mins
- Unabridged
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Here is the first insider account of the precipitous fall of Hillary Clinton. How the scandals of a lifetime finally reached critical mass. How, in the last few days of the campaign, some on her staff saw the ghostly shroud of defeat creeping over them but were helpless to act, frozen by the self-denial of the group.
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President Donald Trump stopped that Clinton Machine
- By Paulette on 03-05-17
By: Doug Wead
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The Fall of the House of FIFA
- The Multimillion-Dollar Corruption at the Heart of Global Soccer
- By: David Conn
- Narrated by: Matthew Waterson
- Length: 12 hrs and 40 mins
- Unabridged
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In 2015, FIFA - the multibillion dollar governing body of the world's most-loved sport - was brought down by allegations of industrial-scale bribes, kickbacks, money laundering, racketeering, and tax evasion. Beginning with early morning raids in Zurich and the indictment of 27 executives by the US Department of Justice, the rottenness at the core of FIFA seemed to extend throughout all of soccer, from the decision to send the 2018 and 2022 World Cups to Russia and Qatar to lesser known cases of embezzlement from Trinidad to South Africa.
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quite good
- By kevin m on 12-14-17
By: David Conn
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Private Empire
- ExxonMobil and American Power
- By: Steve Coll
- Narrated by: Malcolm Hillgartner
- Length: 24 hrs and 16 mins
- Unabridged
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Steve Coll investigates the largest and most powerful private corporation in the United States, revealing the true extent of its power. ExxonMobil’s annual revenues are larger than the economic activity in the great majority of countries. In many of the countries where it conducts business, ExxonMobil’s sway over politics and security is greater than that of the United States embassy. In Washington, ExxonMobil spends more money lobbying Congress and the White House than almost any other corporation. Yet despite its outsized influence, it is a black box.
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Please no more accents!
- By Zak on 07-24-12
By: Steve Coll
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The Center Holds
- Obama and His Enemies
- By: Jonathan Alter
- Narrated by: Jonathan Alter
- Length: 18 hrs and 41 mins
- Unabridged
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In The Center Holds: Obama and His Enemies, Jonathan Alter uses his unmatched access and deep knowledge of politics and history to produce the first full account of America at the crossroads. He pierces the bubble of the White House and of the presidential campaigns with exclusive reporting and rare historical insight. More than a campaign book, this is the epic story of an embattled president facing a historic moment he considered more pivotal than 2008.
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The Best Telling of the 2012 Campaign So Far
- By Mike on 06-11-13
By: Jonathan Alter
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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The Shadow Party
- How George Soros, Hillary Clinton, and Sixties Radicals Seized Control of the Democratic Party
- By: David Horowitz, Richard Poe
- Narrated by: Gregg Rizzo
- Length: 6 hrs and 56 mins
- Unabridged
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America is under attack. Its institutions and values are under daily assault. But the principal culprits are not foreign terrorists. They are influential and powerful Americans secretly stirring up disunion and disloyalty in the shifting shadows of the Democratic Party. Radical infiltrators have been quietly transforming America's societal, cultural, and political institutions for more than a generation. Now, backed by George Soros, they are ready to make their move.
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Best introduction to the Democrat party in 2019
- By Larry on 06-12-19
By: David Horowitz, and others
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Family of Secrets
- The Bush Dynasty, the Powerful Forces That Put It in the White House, and What Their Influence Means for America
- By: Russ Baker
- Narrated by: Oliver Wyman
- Length: 24 hrs and 6 mins
- Unabridged
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French philosopher Jean Paul Sartre said that "words are loaded pistols". In the hands of Russ Baker, they are hydrogen bombs. On each and every page of his masterpiece, Family of Secrets, he explodes the myths and lies that powerful forces have perpetrated on the American consciousness. He digs beneath the surface in a form of journalistic archeology to reveal the hidden history of one of America's most powerful families, leaving no stone unturned.
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Still Relevant, Impossible to Put Down
- By Emilio Largo on 12-14-12
By: Russ Baker
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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Good for the Money
- My Fight to Pay Back America
- By: Bob Benmosche
- Narrated by: Sean Pratt
- Length: 9 hrs and 33 mins
- Unabridged
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In 2009, at the peak of the financial crisis, AIG - the American insurance behemoth - was sinking fast. It was the peg upon which the nation hung its ire and resentment during the financial crisis: the pinnacle of Wall Street arrogance and greed. When Bob Benmosche climbed aboard as CEO, it was widely assumed that he would go down with his ship. In mere months, he turned things around, pulling AIG from the brink of financial collapse and restoring its profitability.
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Worthwhile, informative, and just short of inspiring
- By Preston on 11-17-21
By: Bob Benmosche
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The Case for Impeachment
- By: Allan J. Lichtman
- Narrated by: Dan Woren
- Length: 6 hrs and 32 mins
- Unabridged
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What are the ranges and limitations of presidential authority? What are the standards of truthfulness that a president must uphold? What will it take to impeach Donald J. Trump? Professor Allan J. Lichtman, who has correctly forecasted 30 years of presidential outcomes, answers these questions, and more, in The Case for Impeachment - a deeply convincing argument for impeaching the 45th president of the United States.
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Every American should read this!
- By Daniel Ballard on 04-24-17