Scarcity Brain
Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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Narrated by:
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Michael Easter
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By:
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Michael Easter
About this listen
An in-depth exploration of why humans are built to crave, from the author of The Comfort Crisis
Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behaviour change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfil our ancient desire for more, our hardwired "scarcity brain" is now backfiring. And new technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting our scarcity brain. They're bombarding us with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
- Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
- Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist
- Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way - a more satisfying way.
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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21 Days to Believe in Yourself
- By: Michelle Poler
- Narrated by: Michelle Poler
- Length: 1 hr and 31 mins
- Original Recording
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21 Days to Believe In Yourself creates a space for people to take a look inside and, little by little, dare to bring what they find to the surface. By asking the right questions, the audience will get in touch with their most authentic selves and from a place of self-acceptance, fully own who they really are.
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Absolutely 💯 loved it!
- By Royal on 12-20-24
By: Michelle Poler
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
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One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
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It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
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Deep Sleep Hypnosis: Fall Asleep Instantly and Sleep Well
- By: Jasmine Harris
- Narrated by: Allison Mason
- Length: 2 hrs and 48 mins
- Unabridged
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A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.
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put me right to sleep
- By Cassandra on 05-08-17
By: Jasmine Harris
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
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Natural Rapid Weight Loss, Lose Weight Faster with Hypnosis, Meditation, and Affirmations
- The Sleep Learning System
- By: Joel Thielke
- Narrated by: Joel Thielke
- Length: 2 hrs and 47 mins
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Naturally lose weight fast and get the body you've been wanting. Stop old habits in their tracks, shed pounds now, and feel amazing. Rapid weight loss is yours today with this powerful guided meditation program from the Sleep Learning System and world-renowned hypnotherapist Joel Thielke.
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My new favorite hypnosis audio!
- By Penny on 04-03-16
By: Joel Thielke
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Models
- Attract Women Through Honesty
- By: Mark Manson
- Narrated by: Austin Rising
- Length: 7 hrs and 52 mins
- Unabridged
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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The content is great but the reader is awful
- By Mark Speener on 06-24-14
By: Mark Manson
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Not Nice
- Stop People Pleasing, Staying Silent, & Feeling Guilty... And Start Speaking up, Saying No, Asking Boldly, and Unapologetically Being Yourself
- By: Dr. Aziz Gazipura PsyD
- Narrated by: Dr. Aziz Gazipura PsyD
- Length: 18 hrs and 2 mins
- Unabridged
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Are you too nice? If you find it hard to be assertive, directly ask for what you want, or say "no" to others, then you just might be suffering from too much niceness. In this controversial book, world-renowned confidence expert, Dr. Aziz Gazipura, takes an incisive look at the concept of nice. Through his typical style, Dr. Aziz uses engaging stories, humor, and disarming vulnerability to cut through the nice conditioning and liberate the most bold, expressive, authentic version of you.
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Changed my life forever
- By Shannon Slater on 12-07-18
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I Can't Make This Up
- Life Lessons
- By: Neil Strauss - contributor, Kevin Hart
- Narrated by: Kevin Hart
- Length: 11 hrs and 15 mins
- Unabridged
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Superstar comedian and Hollywood box-office star Kevin Hart turns his immense talent to the written word by writing some words. Some of those words include: the, a, for, above, and even even. Put them together and you have the funniest, most heartfelt, and most inspirational memoir on survival, success, and the importance of believing in yourself since Old Yeller.
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Best Audiobook I Ever Listened To
- By Sam Clear on 07-13-17
By: Neil Strauss - contributor, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
What listeners say about Scarcity Brain
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Andrea Huggett
- 04-22-24
Well researched
A good book. Definitely worth the listen. Writing style is a bit awkward - too many "for example"s, when it's obvious an example is coming. Author's performance in reading is a bit wooden. But my husband and I still enjoyed the content and are applying it to our lives.
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- Ingi
- 02-05-24
How thorough the research was
I liked the vulnerability of the author and honesty. Fixing ones scarcity mindset into
Something more abundance minded is not an easy task but it’s possible and rewarding.
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