Gretchen Sorin recovers a forgotten history of black motorists, and recounts their creation of a parallel, unseen world of travel guides, black only hotels, and informal communications networks that kept black drivers safe. At the heart of this story is Victor and Alma Green's famous Green Book, begun in 1936, which made possible that most basic American right, the family vacation, and encouraged a new method of resisting oppression.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

Take a look at the vehicle sitting in your driveway. It may be the last one you ever own. With an estimated 33 million fully autonomous cars and taxis projected to hit the road by 2040, an automotive renaissance is soon to be upon us. Personal car ownership currently costs the average sedan owner $9,000 annually. But car ownership may soon be a thing of the past.

The lights are coming down. Frank, Dean, and Sammy are about to take the stage. This is the moment we remember, when Las Vegas became classic. And it was at the Sands. Built in 1952 over the ashes of Hollywood Reporter publisher Billy Wilkerson’s last chance in Las Vegas, the Sands was a collective effort. Underworld figures like Meyer Lansky, Doc Stacher, and Frank Costello provided the cash.

The first book to explore the historical role and residual impact of the Green Book, a travel guide for Black motorists.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

Alexandra Lange now turns her sharp eye to another subject we only think we know. She chronicles post-war architects’ and merchants’ invention of the mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. In Lange’s perceptive account, the mall becomes newly strange and rich with contradiction: Malls are environments of both freedom and exclusion—of consumerism, but also of community. Meet Me by the Fountain is a highly entertaining and evocative promenade through the mall’s story of rise, fall and ongoing reinvention.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

American culture loves Blackness. From music and fashion to activism and language, Black culture constantly achieves worldwide influence. Yet, when it comes to who is allowed to thrive from Black hipness, the pioneers are usually left behind as Black aesthetics are converted into mainstream success - and White profit. Weaving together narrative, scholarship, and critique, Lauren Michele Jackson reveals why cultural appropriation - something that's become embedded in our daily lives - deserves serious attention.

Las Vegas is gambling's mecca - Sin City the Entertainment Capital of the World with 40 million visitors a year. But that's just part of the story. This carefully documented history tracks the rise of Las Vegas from its vital role in World War II, of the Rat Pack era of the 50s, the explosive growth of the 90s, and it's colossal collapse in the post 2008 real-estate crash. It offers a history of the iconic Strip, but also profiles the neighborhoods where over 2 million people live.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Ten Restaurants That Changed America reveals how the history of our restaurants reflects nothing less than the history of America itself. Whether charting the rise of our love affair with Chinese food through San Francisco's the Mandarin, evoking the richness of Italian food through Mamma Leone's, or chronicling French haute cuisine through Henri Soulé's Le Pavillon, Paul Freedman uses each restaurant to tell a story of race and class, immigration and assimilation.