In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Stein on Writing provides immediately useful advice for writers of fiction and nonfiction, whether newcomers or accomplished professionals. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of usable solutions, how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place."

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

Creative writing is any writing that goes beyond the boundaries of ordinary formal, journalistic, scholarly, or technological types of literature, usually characterized by the emphasis on narrative art, character development, and the use of literary conventions, or the different traditions of prose and poetry. Due to the lack of definition, writing such as feature stories can be considered as creative writing, even though they fall under journalism, because the content of the features focuses specifically on narrative and character development.

The Message of You begins with a simple belief - that your greatest speech already exists and that it has already been delivered in front of a live audience masterfully and powerfully by you. Best-selling author and international comic, Judy Carter sets out to prove that The Message of You is in the advice you give to your friends; in the lessons you teach your children; in the stories you tell your family. It's expressed through the volunteer work you do, the way you run your business, the way you turned your messes into successes.

Discover the secrets of written persuasion!

A moving and illuminating memoir about the life of world-famous author and historian Iris ChangIris Chang's best-selling book, The Rape of Nanking, forever changed the way we view the Second World War in Asia. It all began with a photo of a river choked with the bodies of hundreds of Chinese civilians that shock Iris to her core. Who were these people? Why had this happened and how could their story have been lost to history? She could not shake that image from her head.

Whether you simply want to jot down family folklore to share with future generations or wish to try your hand at writing a best-selling novel, Just Write! provides gentle yet realistic guidance for those who want to write their first book. With her humorous—yet realistic—explanations of the writing process, Lauren Bingham is here to help you make your first book become a reality. You’ll receive the encouragement you’ve been craving, as well as the empathy a new writer needs.

Jump-start your reading skills! Speed reading used to require months of training. Now you can rev up your reading in just a few minutes a day. With quizzes to determine your present reading level and exercises to introduce new skills quickly, 10 Days to Faster Reading will improve your reading comprehension and speed.

Learn the inner secrets of selling fiction to an ever-increasing audience of readers! Bestselling author and writing coach James Scott Bell brings you powerhouse techniques and strategies in this collection, much of which is from his popular posts at The Kill Zone blog. If you're serious about selling your fiction, Fiction Attack! is your battle plan for breakthrough.

The Stephen King Companion is an authoritative look at horror author King's personal life and professional career, from Carrie to The Bazaar of Bad Dreams. King expert George Beahm, who has published extensively about Maine's main author, is your seasoned guide to the imaginative world of Stephen King, covering his varied and prodigious output: juvenalia, short fiction, limited edition books, best-selling novels, and film adaptations.

Mignon Fogarty, a.k.a. Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. One year ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. More than seven million episodes have now been downloaded, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of the New York Times, the Wall Street Journal, and USA Today.

We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.