In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Anthony Robbins has already unlocked the personal power inside millions of people worldwide. Now, in this revolutionary new audio production based on his enormously popular Date with Destiny seminars, Robbins unleashes the sleeping giant that lies within all of us, teaching us to harness our untapped abilities, talents and skills.

After years of helping people change, James Fell had a sudden insight about sudden insight: significant life change doesn’t often come from just putting one foot in front of the other, carefully observing and altering habits, slogging through baby steps toward new behavior. Rather, the research reveals that serious life turnaround usually happens in a moment, with a flash of inspiration. Epiphany arrives like a lightning strike, rapidly shifting the recipient of such enlightenment onto a new path that creates a better life.

The Antidote is a series of journeys among people who share a single, surprising way of thinking about life. What they have in common is a hunch about human psychology: that it’s our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid.

The path to personal and professional fulfillment is rarely straight. Ask anyone who has achieved his or her biggest goals or whose relationships thrive, and you'll hear stories of many unexpected detours along the way. What separates those who master these challenges and those who get derailed? The answer is agility - emotional agility.

Sometimes, we can become mentally worn down by stress, frustration, and negative thoughts. But, it doesn’t have to be this way. The human brain also has remarkable plasticity - in other words, you can change your brain. This audiobook will teach you how to develop greater mental toughness. You will learn how to become more mentally resilient.

Your life is getting the exact results it's designed to get. To change your life, you must first change your design. What if you got the exact results you wanted? Sound too good to be true? Your results are simply a reflection of your thinking up until now. The seven steps that make up Higher Life Design will equip you to arrive at your intended destination healthy, wealthy, and happy.

This book is the result of 35 years of research into the determinants of success, performance, achievement, and wealth. Based on many years of coaching experience, research, and real-life results, these are the definitive keys to abundant success in all areas of life.

We create our own reality, our own fate, and our own luck. We are all filled with infinite possibilities, and it’s time to explore how powerful we truly are. With clear-eyed and masterful prose, Infinite Possibilities effortlessly reveals our true spiritual nature and exactly what it takes to find true happiness and fulfillment. Witty and intelligent, this is “the perfect book at the perfect time.

What you will find in this book is not an instruction manual but rather a destruction manual - breaking down the self-imposed walls and barriers that I worked so tirelessly to erect over the first few decades of my life and that I have seen affect so many of the thousands of people I have met, trained, and coached.