
The Elements of Choice
Why the Way We Decide Matters
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $18.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Fred Sanders
-
By:
-
Eric J. Johnson
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
©2021 Eric J. Johnson (P)2021 Penguin AudioListeners also enjoyed...




















People who viewed this also viewed...















LISTENING TO THIS IS A GOOD CHOICE
Something went wrong. Please try again in a few minutes.
Learn what influences your choices
Something went wrong. Please try again in a few minutes.
Designing Choices
Something went wrong. Please try again in a few minutes.
A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.
Outstanding introduction to Choice Architecture
Something went wrong. Please try again in a few minutes.
Amazing Concept!
Something went wrong. Please try again in a few minutes.
It helped me be more benevolent…
Something went wrong. Please try again in a few minutes.
Awesome Title and book
Something went wrong. Please try again in a few minutes.
I did find the narration challenging at times—the narrator’s voice occasionally sounded artificial, which made it harder to stay engaged. Additionally, a few examples would have been more impactful with visual support, suggesting they may be better suited for a printed format than audio.
Despite these drawbacks, I would still recommend the book for its compelling content and relevance.
Probably better read than listened to
Something went wrong. Please try again in a few minutes.
An absolute must read for critical thinking
Something went wrong. Please try again in a few minutes.
Interesting examples
Something went wrong. Please try again in a few minutes.