
The Elements of Choice
Why the Way We Decide Matters
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Narrated by:
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Fred Sanders
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By:
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Eric J. Johnson
About this listen
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
©2021 Eric J. Johnson (P)2021 Penguin AudioListeners also enjoyed...
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Story
Carl Zimmer investigates one of the biggest questions of all: What is life? The answer seems obvious until you try to seriously answer it. Is the apple sitting on your kitchen counter alive, or is only the apple tree it came from deserving of the word? If we can’t answer that question here on Earth, how will we know when and if we discover alien life on other worlds? The question hangs over some of society’s most charged conflicts - whether a fertilized egg is a living person, for example, and when we ought to declare a person legally dead.
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What is Life?
- By Shane S Shull on 04-29-21
By: Carl Zimmer
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Decisive
- How to Make Better Choices in Life and Work
- By: Chip Heath, Dan Heath
- Narrated by: Kaleo Griffith
- Length: 9 hrs and 9 mins
- Unabridged
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In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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Solid Wothwhile Advice - get you WRAP on
- By GH on 03-27-13
By: Chip Heath, and others
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
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Failing Forward
- Turning Mistakes into Stepping Stones for Success
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John C. Maxwell
- Length: 6 hrs and 5 mins
- Unabridged
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The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure - and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Listeners will discover that positive benefits can accompany negative experiences - if you have the right attitude.
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Failing Upward
- By Derrick B. on 03-27-20
By: John C. Maxwell
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
Learn what influences your choices
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A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.
Outstanding introduction to Choice Architecture
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Amazing Concept!
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It helped me be more benevolent…
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Awesome Title and book
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I did find the narration challenging at times—the narrator’s voice occasionally sounded artificial, which made it harder to stay engaged. Additionally, a few examples would have been more impactful with visual support, suggesting they may be better suited for a printed format than audio.
Despite these drawbacks, I would still recommend the book for its compelling content and relevance.
Probably better read than listened to
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Designing Choices
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An absolute must read for critical thinking
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Interesting examples
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Eye-opening, Sobering, Inspirational
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