In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

Meet Herbie Cohen, World’s Greatest Negotiator, dealmaker, risk taker, raconteur, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything. And, of course, Rich Cohen’s father.

Had Jay Gould put his name on a university or concert hall, he would undoubtedly have been a household name today. The son of a poor farmer whose early life was marked by tragedy, Gould saw money as the means to give his family a better life…even if, to do so, he had to pull a fast one on everyone else.

In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.

In 1519, the Spanish conquistador Hernando Cortés first met Montezuma, the Aztec emperor, at the entrance to the capital city of Tenochtitlan. This introduction - the prelude to the Spanish seizure of Mexico City and to European colonization of the mainland of the Americas - has long been the symbol of Cortés' bold and brilliant military genius. Montezuma, on the other hand, is remembered as a coward who gave away a vast empire and touched off a wave of colonial invasions across the hemisphere. But is this really what happened?

Acclaimed historian and best-selling author Paul Johnson’s books have been translated into dozens of languages. In Socrates: A Man for Our Times, Johnson draws from little-known resources to construct a fascinating account of one of history’s greatest thinkers. Socrates transcended class limitations in Athens during the fifth century B.C. to develop ideas that still shape the way we think about the human body and soul, including the workings of the human mind.

In 1991, acting on a tip from a local fisherman, two scuba divers discovered a sunken German U-boat, complete with its crew of 60 men, not too far off the New Jersey coast. The divers, realizing the momentousness of their discovery, began probing the mystery. Over the next six years, they became expert and well-traveled researchers, taught themselves German, hunted for clues in Germany, and constructed theories corrective of the history books, all in an effort to identify this sunken U-boat and its crew.

Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.

Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.

In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.

F-35 is the only inside look at the most advanced aircraft in the world and the historic project that built it, as told by those who were intimately involved in its design, testing, and production. Based on the authors' personal experience and over 100+ interviews, F-35 pulls back the curtain on one of the most heavily criticized government programs in history from start to finish.

The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.

As Wall Street swooned and boomed through the last decade, our livelihoods have—now more than ever—come to rely upon the good sense and risk appetites of a few standout investors. And amidst the BlackRocks, Vanguards, and Berkshire Hathaways stands arguably the most iconoclastic of them all: SoftBank’s Masayoshi Son. In Gambling Man, the first Western biography of Son, the self-professed unicorn hunter, we go behind the scenes of the world’s most monied halls of power in New York, Tokyo, Silicon Valley, Saudi Arabia, and beyond.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Handsome and charismatic, Albert Hicks had long been known in the dive bars and gin joints of the Five Points, the most dangerous neighborhood in maritime Manhattan. For years, he operated out of the public eye, rambling from crime to crime, working on the water in ships, sleeping in the nickel-a-night flops, drinking in barrooms where rat-baiting and bear-baiting were great entertainments. Rich Cohen tells the story of this notorious underworld figure, from his humble origins to the wild, globe-crossing, bacchanalian crime spree that forged his ruthlessness and his reputation.

Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

A timely investigation of the causes of technological and scientific stagnation, and a radical blueprint for accelerating innovation. From the Moon landing to the dawning of the atomic age, the decades prior to the 1970s were characterized by the routine invention of transformative technologies at breakneck speed. By comparison, ours is an age of stagnation. Median wage growth has slowed, inequality and income concentration are on the rise, and scientific research has become increasingly expensive and incremental.

Before she was the Duchess of Windsor, Bessie Wallis Warfield was Mrs. Wallis Spencer, wife of Earl “Win” Spencer, a US Navy aviator. From humble beginnings in Baltimore, she rose to marry a man who gave up his throne for her. But what made Wallis Spencer, Navy Wife, the woman who could become the Duchess of Windsor? The answers lie in her one-year sojourn in China. In her memoirs, Wallis described her time in China as her “Lotus Year,” referring to Homer’s Lotus Eaters, a group living in a state of dreamy forgetfulness, never to return home.

Award-winning writer Rich Cohen excavates the real stories behind the legend of infamous criminal enforcers Murder, Inc. and contemplates the question: Where did the tough Jews go?

Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist) - ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world's most beloved fruit.

At the center of the current immigration debate are migrants from Central America fleeing poverty, corruption, and violence in search of refuge in the United States. In Central America’s Forgotten History, Aviva Chomsky answers the urgent question “How did we get here?” Centering the centuries-long intertwined histories of US expansion and indigenous and Central American struggles against inequality and oppression, Chomsky highlights the pernicious cycle of colonial and neocolonial development policies.

In 1991, acting on a tip from a local fisherman, two scuba divers discovered a sunken German U-boat, complete with its crew of 60 men, not too far off the New Jersey coast. The divers, realizing the momentousness of their discovery, began probing the mystery. Over the next six years, they became expert and well-traveled researchers, taught themselves German, hunted for clues in Germany, and constructed theories corrective of the history books, all in an effort to identify this sunken U-boat and its crew.

Meet Herbie Cohen, World’s Greatest Negotiator, dealmaker, risk taker, raconteur, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything. And, of course, Rich Cohen’s father.

It’s December 1997, and a man-eating tiger is on the prowl outside a remote village in Russia’s Far East. The tiger isn’t just killing people, it’s annihilating them, and a team of men and their dogs must hunt it on foot through the forest in the brutal cold. As the trackers sift through the gruesome remains of the victims, they discover that these attacks aren’t random: The tiger is apparently engaged in a vendetta. Injured, starving, and extremely dangerous, the tiger must be found before it strikes again.

The 1980s were a transformative decade for the NBA. Since its founding in 1946, the league had evolved from a bruising, earthbound game of mostly nameless, underpaid players to one in which athletes became household names for their thrilling, physics-defying play. The 1987–88 season was the peak of that golden era, a year of incredible drama that featured a pantheon of superstars in their prime—the most future Hall of Famers competing at one time in any given season—battling for the title, and for their respective legacies.

At once an incredible adventure narrative and a penetrating biographical portrait, The River of Doubt is the true story of Theodore Roosevelt's harrowing exploration of one of the most dangerous rivers on earth.

Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.

In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.