The Forty-Plus Entrepreneur
How to Start a Successful Business in Your 40’s, 50’s and Beyond
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Narrated by:
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Gary Goodman
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By:
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Gary Goodman
About this listen
At age 90 Jack Smiley wasn't thrilled with the community in which he retired, so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC's 65-year-old Kentucky Colonel Harlan Sanders supplemented a paltry Social Security check by franchising his unique recipe for fried poultry. Past 50, McDonald's Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California. Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy postadolescents whose brands include Facebook and Apple. According to a recent study, fully 80 percent of allbusinesses are started up by people over 35.
Amy Groth of Business Insider cites these reasons that fortune favors the old: First, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise - and a better understanding of what it truly takes to compete and succeed,in the business world. Second, they also have much broader and vaster networks. Even if older entrepreneurs are seeking to start businesses in entirely different industries, they have deep connections from all walks of life - for example, a brother-in-law could be the perfect COO. Third, those over 50 have acquired more wealth and better credit histories (which helps with securing loans) and are smarter with their finances.
In this special program from best-selling author Gary Goodman you'll discover:
- Supporters are everywhere: Your age cohort is the wealthiest!
- Now is the time to cash in your wisdom.
- Overcoming false beliefs and self-sabotage: why the only person holding you back is you.
- The Giraffe Syndrome: why the first step is the scariest.
- Busting age myths: "Nobody will work with me at my age!", "My best years are behind me", "It takes money to make money", and more.
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Story
In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
By: Robert T. Kiyosaki, and others
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- By: Michael Ellsberg
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 42 mins
- Unabridged
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The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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I can't get past the introduction
- By DaveO on 01-30-13
By: Michael Ellsberg
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Be a Recruiting Superstar
- By: Mary Christensen
- Narrated by: Lesley Parkin
- Length: 6 hrs and 51 mins
- Unabridged
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No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.
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Boring.
- By Andrew on 12-03-15
By: Mary Christensen
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
What listeners say about The Forty-Plus Entrepreneur
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael M. McCarter
- 05-05-15
Not a bad read, mostly motivational
No real practical steps given, mostly motivational information to get you moving. Easy to listen to in a few short sessions.
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- TM
- 01-17-18
my 2nd time listening and I still love it!
This is still a great listen. I had to share it,..repeatedly. Looking forward to another of his books.
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