Go for No! Audiobook By Richard Fenton, Andrea Waltz cover art

Go for No!

Yes Is the Destination, No Is How You Get There

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Go for No!

By: Richard Fenton, Andrea Waltz
Narrated by: Richard Fenton
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About this listen

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton
Sales & Selling Inspiring Thought-Provoking
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What listeners say about Go for No!

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Awesome

Straight to the point, been selling for years and this opened up a new world!

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9 people found this helpful

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    5 out of 5 stars
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Excellent book that I will referred back to Often and recommend

The book help putting perspective any of the questions but I held about rejection. It was an awesome read.

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3 people found this helpful

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    5 out of 5 stars
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Eye opening

Where does Go for No! rank among all the audiobooks you’ve listened to so far?

Great. Uses a clever story line to get motivational approaches to overcoming the fear of hearing no, and moving beyond it to the road of success.

What did you like best about this story?

The way the story line is easy to visualize and follow

Was this a book you wanted to listen to all in one sitting?

yes

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2 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

a solid premise for sales

a great sales permits in an easy-to-understand story a good short name for all people in sales jobs.

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  • Overall
    5 out of 5 stars
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Rejection=Acceptance

Learning to accept rejection as a stepping stone to an eventual yes. Brilliant way of thinking!

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Simplest formula for massive success!

Absolutely love this book!

I'd recommend this book to anybody on this planet that breaths oxygen and has a pulse!

Five star rating because of the major shift in mindset!

This book has completely changed my path in life for ultimate success in all aspects of life!

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I almost didn't buy the book.

I'm glad I did. Get the book, you won't regret it. The message in the book is a simple one, but just like common sense, it is something the majority of people do not have. I cannot think of anyone that couldn't benefit from listening to this book.

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Go for No is Power!

It was a inspiring, yet I'll be it, fictional story. I loved how the author used characters and a unique plot to explain how to gain those No's. It kept me very interested in hearing more. All and all, very productive and very useful information! loved it to the end. Thank you!

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I feel as though I have been completely awakened.

What did you love best about Go for No!?

Realizing that it takes failures to have eventual successes. I'm speechless to think at how easily and quickly the light switch flipped to ON! I will never be afraid to fail or hear the word NO again.

What did you like best about this story?

I have struggled my whole life being afraid of others responses by asking questions. I loved the scenario of the child continuing to hear the word NO and never being affected enough by it to actually give up. WOW!

Which character – as performed by Richard Fenton – was your favorite?

The one that was teaching the true reality of how easy things can actually be.

What insight do you think you’ll apply from Go for No!?

I will never be afraid to pick up my phone to communicate with people or allow my wall to go up anymore. I truly feel SAFE with my own being and existence for the first time of my life. My dreams have completely opened up to where I can actually believe that I have power over all of it to unfold into fruition.

Any additional comments?

I cannot express enough gratitude for my awakening from this. I feel I have fought ferociously up to now to be true to myself and the Heaven's have now opened up and blessings are pouring down. Thank you!

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

Good

Where does Go for No! rank among all the audiobooks you’ve listened to so far?

Great first book for anybody starting out in sales. Very short and quick book.

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