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The Four Factors of Trust (1st Edition)
- How Organizations Can Earn Lifelong Loyalty
- Narrated by: Leanne Woodward
- Length: 7 hrs and 43 mins
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Publisher's summary
The essential, data-driven blueprint to build trust in your organization.
Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.
Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.
These Four Factors make up Deloitte's HX TrustID, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners.
With compelling stories from leading organizations—and practical applications in marketing and experience, cybersecurity, HR, sustainability (ESG), and operations and technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
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What listeners say about The Four Factors of Trust (1st Edition)
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- Fernand Zuili
- 04-06-23
The perfect companion to the printed book
If you are starting or updating your loyalty specialization in 2023 this is the book to read. It opens up your eyes as to what has to me considered both in the customer and employee fronts, for a true loyalty program to be effective. I only hope they make a workbook soon, to train a whole company.
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