Winning on Purpose
The Unbeatable Strategy of Loving Customers
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Narrated by:
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Walter Dixon
About this listen
Can your company win by embracing a higher purpose? Yes - and this book tells you how.
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule - loving customers - at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."
Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time - and your indispensable guide to making NPS the key to your own company's success.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Fred Reichheld and Bain & Company Inc. (P)2021 Ascent AudioListeners also enjoyed...
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- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Under New Management
- How Leading Organizations Are Upending Business as Usual
- By: David Burkus
- Narrated by: Rich Orlow
- Length: 6 hrs and 31 mins
- Unabridged
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A provocative work that challenges the traditional and widely accepted principles of business management - and proves that they are outdated, outmoded, or simply don't work. Do open floor plans really work? Are there companies that put their employees' welfare first, and their clients second? Are annual performance reviews necessary? Dr. David Burkus is a highly regarded and increasingly influential business school professor who challenges many of the established principles of business management.
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information age work assembly line management
- By A. Davis on 04-15-16
By: David Burkus
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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If you pay attention…
- By Ken A myhra on 12-08-24
By: John Rossman, and others
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 7 hrs and 3 mins
- Unabridged
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Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Who
- The A Method for Hiring
- By: Geoff Smart, Randy Street
- Narrated by: Patrick Lawlor
- Length: 4 hrs and 47 mins
- Unabridged
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Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
By: Geoff Smart, and others
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Inside Drucker's Brain
- By: Jeffrey A. Krames
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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In late 2003, Peter Drucker invited Jeffrey Krames to his home in Claremont, California, for a rare interview. The 94-year-old Drucker who had amassed an unprecedented body of published work, comprised of many hundreds of thousands of pages, spent a full day sharing his insights from a lifetime of management consulting and writing. This resulting audiobook is a simple guide that distills the essential wisdom from Drucker's considerable body of work.
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Learn From the Master
- By morton on 10-24-08
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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What listeners say about Winning on Purpose
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 01-20-22
love it
great narrative recommended for all business owners out there, some great examples of success.
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- Jill S
- 05-06-22
Great info- narrator eh
The information and anecdotes are spot on. I’ve seen the author on webcasts and he’s a very engaging and energetic guy. The readers tone and voice is so soothing and sleep inducing that sticking with this book is a struggle. Ugh.
I guess if you can extract the gems within this book in spite of the tone of how it’s read, you’re a CX ninja.
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- Ignacio H.
- 03-15-23
The best next thing after “Ultimate Question 2.0”
Tho is a great book for anyone engaged with the Net Promoter Score and System. It has nicely written stories and first hand experiences from great leader and organizations that follow the golden rule.
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- Mauro Locarnini
- 10-31-23
Valuable lessons
Despite the touchy feely and religious language the book sheds light on a number of well designed practices to ensure long term sustainable growth in business.
The author honestly states all the known issues to implement his advice, yet a lot of it remains too hard and complex to implement. The unanswered question remains what is the minimum required implementation to break through the inflection point when it starts to pay off.
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- Patrick Tobin
- 11-11-23
Long Term View
Definitely import information and ideas. Feel to be good concepts for those that are playing the long game.
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- Scott Groves
- 06-07-24
Customer focused results
A great read for business’s to align their values based on taking care of customers and allowing financial results to follow. It works!
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- Giovanni
- 09-01-22
Driving Cutomer Love
Great information for Customer Engagement professionals, and great examples of Customer Centric organizations with successful results.
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- WLegerton
- 03-19-23
Customer counts
It's nice to read a book understanding the importance of the customer and that the employee of big companies are also a customer. There are some areas that I question where it seems like there is a dig at capitalism. America is about capitalism but, by not putting the customer 1st that's a bad capitalism and I think that's what this stresses and it was a very good read.
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- friendlyshopper
- 05-24-23
Woke BS
Title says it all. If you're a brain dead liberal you'll love it. If not don't waste your time.
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