The Heart of Innovation
A Field Guide for Navigating to Authentic Demand
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Narrated by:
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Alex Knox
About this listen
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand—or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
©2023 Matt Chanoff, Merrick Furst, Daniel Sabbah, Mark Wegman (P)2023 Ascent AudioListeners also enjoyed...
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Bad scholarship and bias that overwhelms his facts
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Great story -- horrible pauses
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This is an old book!
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Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
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great intro book marred by poor narration
- By Amazon Customer on 04-14-24
By: Ethan Mollick
-
How Innovation Works
- And Why It Flourishes in Freedom
- By: Matt Ridley
- Narrated by: Matt Ridley
- Length: 12 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.
-
-
Bad scholarship and bias that overwhelms his facts
- By RickyF on 07-01-20
By: Matt Ridley
-
The Idea Factory
- Bell Labs and the Great Age of American Innovation
- By: Jon Gertner
- Narrated by: Chris Sorensen
- Length: 17 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.
-
-
Great story -- horrible pauses
- By Rodney on 01-29-13
By: Jon Gertner
-
The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
-
-
This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
-
Where Good Ideas Come From
- The Natural History of Innovation
- By: Steven Johnson
- Narrated by: Eric Singer
- Length: 7 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
-
-
Ambitious
- By Roy on 12-08-10
By: Steven Johnson
-
The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- By: Jim McKelvey
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
-
-
Nothing novel or innovative
- By C. Armstrong on 12-01-20
By: Jim McKelvey
-
Co-Intelligence
- Living and Working with AI
- By: Ethan Mollick
- Narrated by: Ethan Mollick
- Length: 4 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
-
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great intro book marred by poor narration
- By Amazon Customer on 04-14-24
By: Ethan Mollick
What listeners say about The Heart of Innovation
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- Anonymous User
- 02-01-24
Diagram Dynamos: Mastering the Playbook of Startup Success
Hey there, future boss! Ever had a super cool idea and wondered if it would be the next big thing? I’ve been there too! This book is your secret map to finding out. It’s all about these cool things called Situational Diagrams. I used them to spot the hidden gaps in my own startup, and they were like best buddies for my idea, helping me see if it was really as awesome as I thought!
Chapter 1: What’s a Situational Diagram?
Picture this: you’re a detective, and your idea is a curious case waiting to be solved. Situational Diagrams are your trusty magnifying glass. When I used them, they helped me spot every tiny clue about my idea – like who would love it and what other smart people were cooking up something similar. They’re super at shining a light on the things you might not have noticed at first!
But hold your horses, there’s a curveball! These diagrams are like scoring a touchdown, but the book doesn’t hand you the playbook for the victory dance. It’s like needing a slam dunk strategy, a coach with a game-winning grin, and some all-star team drills to make these diagrams as regular as your pre-game warm-up.
Kicking off a new system can feel like you’re in the big leagues without a helmet – quite the challenge to tackle! In short I wish there was a group or resources where there is a training, community, or consultants for further assistance.
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- Mark Shoiket
- 07-22-24
Great read
Interesting book with great concepts. Definitely going to incorporate the not-not framework into my thinking and business.
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- ToweringMango
- 02-29-24
Got an idea? You cannot afford to NOT read this book!
I’ve been a student and user of various popular frameworks for early entrepreneurship. After an under performing venture I too came to many of the same conclusions and assertions the authors make about widespread methods like LEAN startup, and business model canvassing. My personal notes based on my experience expressed their idea of authentic demand in a not so elegant way. The popular frameworks have their place, but if you are seeking true formative innovations, then I would suggest reading this book ASAP!
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