
Sales Pitch
How to Craft a Story to Stand Out and Win
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Narrated by:
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April Dunford
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By:
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April Dunford
About this listen
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
Why you need to be your prospect’s guide in the buying process
Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
How “do nothing” is the most fearsome competitor you have
How and when qualification, discovery, and product demos fit into a sales pitch
How your positioning is reflected in a great sales narrative
Why your differentiated value is the star of the show
The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
©2023 April Dunford (P)2023 April DunfordListeners also enjoyed...
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Story
Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
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Do not start this book! Until you do this first…
- By Jarvis I. Marlow on 09-24-24
By: Armand Farrokh, and others
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Overcome Indecision
- By Jared Troyer on 01-05-25
By: Matthew Dixon, and others
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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Growth Levers and How to Find Them
- By: Matt Lerner
- Narrated by: Matt Lerner
- Length: 2 hrs and 18 mins
- Unabridged
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Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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I love new information, and I’ll never forget the lock analogy
- By Ryan Kanaley on 10-08-24
By: Matt Lerner
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Selling Value
- How to Win More Deals at Higher Prices
- By: Mark Stiving
- Narrated by: Mark Stiving
- Length: 6 hrs and 47 mins
- Unabridged
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Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.
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Super insightful!!
- By Amazon Customer on 05-25-23
By: Mark Stiving
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- By: Art Sobczak
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Unabridged
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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best book you can buy if you're in Sales
- By Memić on 09-03-20
By: Art Sobczak
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What's in It for Them?
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
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There's no shortage of networking and entrepreneurship advice in books and on social media in today's world-but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple (though sometimes not easy) way out that begins with one question: "What's in it for them?"
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Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
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Launch
- An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- By: Jeff Walker
- Narrated by: Patrick Lawlor
- Length: 7 hrs and 12 mins
- Unabridged
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The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.
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Good but clearly meant to sell me more
- By George on 12-26-16
By: Jeff Walker
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- By: Julie Thomas
- Narrated by: Wendy Tremont King
- Length: 7 hrs and 55 mins
- Unabridged
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In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
By: Julie Thomas
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Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Unabridged
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Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.
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Exactly How to Sell Exactly What I Needed
- By Richard Gardner on 08-06-18
By: Phil M. Jones
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Elite Sales Strategies
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 48 mins
- Unabridged
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In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
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Another great Anthony Iannorino book!
- By Marc Sierra on 07-07-22
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
What listeners say about Sales Pitch
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sagie
- 09-09-24
Sales simplified
April does a great job of making the concepts of the book super clear and easy to digest. I will say that the book was rather short and could of had more bang for the buck but nevertheless I found it insightful.
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- Anonymous User
- 03-13-24
Thinking outside the box
Provided amazing insights! Definitely helpful the step by step and reasons behind the guidance on building a sales pitch
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- Levi & Betty
- 09-20-24
Outstanding
Absolutely amazing, just like the Obviously Awesome book. I couldn’t get the handouts on the link for some reason, not even in the spam folder, but that’d be super if I could get it.
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- Anonymous User
- 01-08-24
Makes a sales proces incredibly clear
Thank you April for bringing clarity on the most impactful part of a business. Love the templates and clear steps!
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- TohirT
- 05-24-24
Thought provoking addition to a great book.
Obviously awesome is a great book on positions. This book is like a great add on to it. I highly recommend both. But consider that this book is very heavy on examples vs theory.
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1 person found this helpful
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- BOUMZEBRA
- 03-29-24
A very well articulated approach to turn positioning foundations (from Obviously Awesome) into an actionable sales tool.
Lots of wisdom, experience and knowledge is put into this book.
My takeaways :
1. Fear as the most driving emotion in B2B
2. “No decision” is the biggest competitive alternative
3. The differentiation from StoryBrand, heroes journey and other approaches.
4. The guidances and nuanced advice in the implementation phase of the sales pitch.
5. The flow of the book works perfectly for me. I got a printed copy and a kindle version to use the book as a reference !
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- Ali G.
- 07-26-24
Great read!
April breaks down what matters most to clients in the sales process and how we can make it easier for buyers to make a confident buying decision.
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- Larry Worth
- 12-27-24
Absolutely WORTH it!
I'm really enjoying April Dunford's books and her approach to delivering the content. "Sales Pitch" is an impactful guide that changed the way I approach presenting ideas and products. Dunford builds on her "Obviously Awesome" book and expertise in positioning as she breaks down the elements of a compelling pitch, emphasizing the importance of understanding your audience's needs and clearly communicating unique value. Implementing her framework, I revamped my presentations to focus on the benefits that matter most to my clients. The results were immediate—engagement levels rose, and the pitches led to more successful dialogue and ultimately positive outcomes (aka...new business). Dunford's straightforward advice and real-world examples make the concepts easy to grasp and apply. For anyone seeking to enhance their persuasive communication and make a lasting impression, this audiobook is a solid resource. I think it is absolutely WORTH your time to listen to it.
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