
Sales Pitch
How to Craft a Story to Stand Out and Win
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Narrated by:
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April Dunford
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By:
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April Dunford
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
Why you need to be your prospect’s guide in the buying process
Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
How “do nothing” is the most fearsome competitor you have
How and when qualification, discovery, and product demos fit into a sales pitch
How your positioning is reflected in a great sales narrative
Why your differentiated value is the star of the show
The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
©2023 April Dunford (P)2023 April DunfordListeners also enjoyed...




















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Thinking outside the box
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Outstanding
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Makes a sales proces incredibly clear
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Sales simplified
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Thought provoking addition to a great book.
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My takeaways :
1. Fear as the most driving emotion in B2B
2. “No decision” is the biggest competitive alternative
3. The differentiation from StoryBrand, heroes journey and other approaches.
4. The guidances and nuanced advice in the implementation phase of the sales pitch.
5. The flow of the book works perfectly for me. I got a printed copy and a kindle version to use the book as a reference !
A very well articulated approach to turn positioning foundations (from Obviously Awesome) into an actionable sales tool.
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Great read!
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Absolutely WORTH it!
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