The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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Narrated by:
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Rob Fitzpatrick
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By:
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Rob Fitzpatrick
About this listen
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
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Inbound Selling
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- By: Brian Signorelli
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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What listeners say about The Mom Test
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Craig Lambie
- 07-23-20
VFPA
Recommended from a friend, and what a great listen this was! Absolute gems throughout. I wish everyone, in every business would read this before doing research. Imagine if everyone didn't waste my time and grew and learnt from every meeting - apply this, use Vision, Framing, Pedestal and Ask to further your conversations, use the Mom Test to get your Ego out of the way and solve real problems! Fantastic read. Highly recommended.
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- Anonymous User
- 03-14-21
Incredible
This 1 book changed my costumer interview skills from mediocre to very good. Thank you!!
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- Christine Bagarino
- 08-18-22
Set yourself up for success when talking to users
As a Product Manager, I’ve come back to The Mom Test multiple times and at various stages in my career. Each time, I have been able to glean new and different insights from it. When I was first starting out doing customer interviews, the framework presented in The Mom Test helped me to avoid leading questions and research bias.
Later in my career, doing discovery for a 0 to 1 product, the chapters on where and how to find the right customers to talk to were invaluable. User research techniques are often highly formal in order to make the data collected more “scientific” but Fitzpatrick makes a case for the importance of informal, yet highly focused talks.
The audiobook is narrated by the author himself, and while he’s not a professional voice actor, his passion for the subject matter really shines through. There are places where as a listener you can tell he’s self-correcting, and while I would find that a sign of poor editing in an audiobook narrated by someone other than the author themselves, the informality and ease of delivery almost makes this feel like an extended TED Talk.
Suffice to say, I really enjoyed The Mom Test and am interested in checking out the author’s other works.
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- Anonymous User
- 04-14-20
Must Read for All Leaders in Startups
This was very insightful for my team and I. Rob simplifies but yet stresses the importance of this stage. The statistics on the likelihood of Startups failing is probably because they didnt read this and embed it into their initial strategy. I recommend this to any entrepreneur that has the go-getter mindset, and if you don’t have it you should be inclined to do so after reading this.
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- Sean O. Scott
- 02-22-23
Chockfull of great practical tips on how to interview your customers
Just a great great book that gets to demystifying how to interview your customers quickly.
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- Anonymous User
- 05-08-23
Must read for entrepreneurs
Loved the book. Great content and tips to avoid selling ideas and validate them instead.
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- Amazon Customer
- 07-23-23
Love this book
This book is so impactful and needed for all areas, but a huge change maker if applied in Healthcare. Which I will do.
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- Airton Lastori
- 08-19-24
Engaging, but should be adapted to GenAI era
The Mom Test is a must-listen for any Product Manager. The author’s casual tone and narration make it easy and enjoyable to follow. However, I wish the book had a bit more structure and included updated advice for the AI-driven era, particularly regarding automated note-taking tools. Despite these minor points, it’s still packed with valuable insights.
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- Caylene J. Vincent
- 08-26-24
The learnings
It’s a great book if you are launching a new business and want to know how to stage questions to new customers and keep your team involved
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- Ismoil A.
- 04-05-23
Best book on customer survey
It is concise, easy to follow and full of insights. I am working on developing my startup idea and the book was very eye-opening. I can suggest it to product managers as well
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1 person found this helpful