The Hybrid Sales Channel
How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
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Narrated by:
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Gary Regal
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By:
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Rich Blakeman
About this listen
Customers are changing the way they buy. Why aren't you changing the way you sell?
Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying - and your company to keep growing - you need to rethink and retool the way you're selling. You need to go "hybrid".
The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have - so you'll be able to:
- Sell more. Grow your sales organically and exponentially faster.
- Sell more efficiently. Align the right resources from all sales channels to the right selling opportunities.
- Sell in the ways that customers want to buy. Focus on how your customer buys, not on how you want to sell.
Developed by the sales performance leaders at MHI Global, this test-driven, customer-based approach to selling will revolutionize your sales channels, reenergize your sales teams, and reignite your sales growth - efficiently, holistically, and rapidly. This is the future of direct and indirect sales, a newly organized, easily implemented sales model inspired by a changing market and empowered customer base. With The Hybrid Sales Channel, you'll have the best of all worlds - and get the best of all results.
If you're like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers' needs - and you don't need to spend time or money developing a "hybrid" version of what you already have. But the truth is: You do. The truth is: A higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market - and you need to do it now - using The Hybrid Sales Channel.
This fully integrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines. This step-by-step guide shows you how to put it all together - quickly and easily. Learn how to:
- Merge two methodologies to ignite new growth
- Drive more sales, better sales, and faster sales
- Speak to your core customer using The MHI Global Sales System (TM)
- Remove competition and confusion between routes to market
- Prepare for territory level execution and larger market coverage
- Improve company alignment - and make extraordinary things happen
However you decide to sell your products or services, the customer will ultimately decide how they want to buy them. The Hybrid Sales Channel gives you the tools you need to adapt to changing customer habits in the fastest, most efficient way possible. You'll find sales-targeted tips for choosing the right coverage for the right opportunity, money-saving strategies to avoid duplicate work, and cross-checking techniques to keep direct and indirect sales running smoothly. You'll also discover fascinating real-world examples of hybrid sales in action, and learn the best practices of the biggest sellers across the globe.
©2015 Rich Blakeman (P)2015 McGraw Hill-Ascent AudioListeners also enjoyed...
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Story
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- By: Mike Paton, Lisa González
- Narrated by: Mike Paton
- Length: 4 hrs and 4 mins
- Unabridged
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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Journey to the Emerald City
- By: Roger Connors, Tom Smith, Craig Hickman
- Narrated by: Wayne Shepherd
- Length: 2 hrs and 51 mins
- Abridged
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Building on the success of their previous title, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a culture of accountability in which people focus on achieving the results critical to a company's future.
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Every creative leaders go to book
- By June on 01-08-18
By: Roger Connors, and others