
The Startup Way
How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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Narrated by:
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Eric Ries
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By:
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Eric Ries
About this listen
Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the 21st century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Eric Ries (P)2017 Random House AudioListeners also enjoyed...
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Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
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This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- By: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
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I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- By Jeff and Erin on 12-03-17
By: Simon Sinek, and others
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The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
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The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
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Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
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I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
What listeners say about The Startup Way
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- JohanAE
- 12-21-18
Some Good Ideas
This book has some good ideas but don't pay too much attention to the last chapter (That's where his millennial liberalism shows :P ).
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- viki
- 01-16-18
Lean startup in context of corporates
I very much liked the fresh context of applying lean startup doing (established organizations). The storyline is sharp, to the point and easy to understand.
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- Dr. Andreas
- 01-31-24
Very practical
Smart, practical and well explained. The only draw back is that he constantly says that he doesn’t want to be involved in politics and then there he goes. It would have been better not to pretend so. Everyone is entitled to their own perspective. For my family the part about the improvements in the immigration system when my daughter has had to wait more than a year for the replacement of a residency card that the government itself lost (and was never delivered to her in spite of her paying extra to safer delivery) sounds hollow.
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- Warit Krittaphol
- 12-16-17
Great book fit with current situation
Enterprises should read this book since it is fit with fast changing world. Good example and story.
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- Jacob Brier
- 11-02-17
Insightfully revealing the obvious things you already know
This is an insightful book in the lessons it shares through related stories across many industries and company types. It’s helpful in developing or enhancing a toolkit for improving a business in modern times. There is no “ah ha!” moment or point at which it all clicks — but rather, the book itself powers the obvious things you may have not realized you already knew.
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- Esteban
- 12-31-17
The perfect guide to master entrepreneur skills
What made the experience of listening to The Startup Way the most enjoyable?
I've been long time follower of Eric in conferences and talks around the world and is always a pleasure to hear him talk about the challenges that C-levels and entrepreneurs have to face in a day to day scenarios
What other book might you compare The Startup Way to and why?
I was finishing, High Output Management by Andrew S. Grove and this was a useful update about all the concepts of the current industries needs in terms of time administration and management efficiency. Besides from digging very deep into the adaptation of startups way of action to the industries challenges is a nice book to step up in many processes as a C-Level of any startup
Which character – as performed by Eric Ries – was your favorite?
The best character of the book was himself! He master the storytelling of many situations and experiences through his career that are very similar to the ones facing most of the entrepreneurs and top execs in technology companies
Did you have an extreme reaction to this book? Did it make you laugh or cry?
My constant reaction to this book was: this will be very useful if I apply this to my management plan or product development schedule
Any additional comments?
A great book
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- Amazon Customer
- 02-03-20
Not a book for startups but bigger business
So I thoroughly enjoy reading Eric Ries for his other books which have been incredibly actionable. This book is not that but still incredibly interesting to consider especially if you have a growing business and want to continue your innovative culture. It was less actionable playbook than his other works and more theoretical in my opinion.
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- Stephen
- 11-06-17
there bar was high and this cleared it
the bar set be the lean startup was high and this book cleared it. it's not as technical and does get more philosophical, but it fit. three concepts are not dogma and tools based, but practical, adaptable and flexible. thanks for pushing our boundaries.
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- Hal
- 08-16-18
a Worthy follow-on
this book does a good job of taking the core lessons from the first book and extrapolating them into a continuous program of innovation either within an established firm or a startup seeking to scale up.
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1 person found this helpful
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- H. de Gyor
- 08-15-18
All entrepreneurs should listen to this
If you liked Eric Ries’s other books or related topics, you will love this audiobook. Lots of actionable advice and real world examples of why, how and what can work when thinking about startups (and what does not). A number of topics are covered from the perspective of the founder, investor, legal, human resource, information technology, politician, regulator, government agency, big corporation, business owner and baseline employee among others.
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1 person found this helpful