The Iconist
The Art and Science of Standing Out
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Narrated by:
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Jamie Mustard
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By:
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Jamie Mustard
About this listen
Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory - and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists - from thought leaders to anyone trying to write a resume - The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience...and the entire world around you.
©2019 Jamie Mustard (P)2019 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with BenBella Books.Listeners also enjoyed...
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
- Unabridged
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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One of the most important books you'll ever read
- By chris boutte on 06-14-21
By: Luke Burgis
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Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
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One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
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Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
What listeners say about The Iconist
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- michael thomas
- 10-03-19
An absolute must listen!!
What makes anything iconic? I had never thought about it until I heard about this book. The author reads his own work with infectious conviction and the points made have made me see everything around me differently. In the highly over messaged world we live in, dramtically more so with the sudden emergence of the internet especially, the point of our voices being diluted is stunning. It is real and once you turn your attention to it for a moment, you feel it. We are all diluted -- so how can we stand out, or even hear ourselves think. How do we make original or valuable thoughts, ideas, inventions or entertainment truly stand out. This book is a roller coaster ride that gets your attention and then sets you foundationally in a stronger place to communicate to anyone, across any medium. THUMBS UP!
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- jeff@swingout.net
- 11-12-19
Fantastic!
Jamie has clearly poured a TON of his heart & soul into this topic--he's done a FANTASTIC job research & going into detail in HOW you can apply his concept of "blocks" in so many facets of our busy, modern life in order to get attention. Do yourself a favor, and just get this book--honestly, I liked it so much a got a print copy to boot--and, as it turns out, there are some GREAT visuals in the book as well!
Jamie goes to great length to show how this applies in SO many different facets of our lives--"blocks" aren't just visual, but also auditory--the further you get into this book, the more you'll realize just how information dense (& yet concise) & well presented the material is.
Do yourself a favor--if you're self-employed, or an artist (or both on some level as I am!) you'll get more than a 1,000x your investment from this book. Honestly the audio book is fantastic and I'm really enjoying going through the print version now and cementing the info into some of my practices even further.
Get it--you'll only be sorry you didn't get your hands on this info sooner!
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- Travis Gilbert
- 11-28-21
Decent but fluffy
The author uses to many metaphors and dances around the real subject of the book to long. It felt like he had a word count to hit.
The info is still valuable.
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- Seth Pilz
- 10-31-20
keep it simple stupid
I guess the writer in keeping with his own promises kept it simple and just repeated that mantra a thousand times. I was looking for something deeper but I guess he had a point.
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- Amazon Customer
- 06-09-23
Appreciate the insights!
The reminder to be authentic and learning about the value of repeating a concise, core benefit was very helpful
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- JJ
- 02-27-23
worst book I've read in years
Poorly written, weak examples (highlighting friends who aren't necessarily remarkable), contradictory in certain chapters -- complete waste of time!
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- Robin Jenkins
- 06-26-23
All offer no product
This guy is an engaging story teller. My problem was that he never delivered any useful answer or even unique insight into the problem/question he boldly claims, for the first hour, that the book will provide. If he had simply said it was a series of loosely connected essays and anecdotes, I would at least not feel like he stole from me.
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