
The Iconist
The Art and Science of Standing Out
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Narrated by:
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Jamie Mustard
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By:
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Jamie Mustard
Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory - and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists - from thought leaders to anyone trying to write a resume - The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience...and the entire world around you.
©2019 Jamie Mustard (P)2019 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with BenBella Books.Listeners also enjoyed...




















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An absolute must listen!!
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Jamie goes to great length to show how this applies in SO many different facets of our lives--"blocks" aren't just visual, but also auditory--the further you get into this book, the more you'll realize just how information dense (& yet concise) & well presented the material is.
Do yourself a favor--if you're self-employed, or an artist (or both on some level as I am!) you'll get more than a 1,000x your investment from this book. Honestly the audio book is fantastic and I'm really enjoying going through the print version now and cementing the info into some of my practices even further.
Get it--you'll only be sorry you didn't get your hands on this info sooner!
Fantastic!
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The info is still valuable.
Decent but fluffy
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keep it simple stupid
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Appreciate the insights!
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worst book I've read in years
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All offer no product
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