Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Narrated by:
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Kindra Hall
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By:
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Kindra Hall
About this listen
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story—convince customers they need what you provide.
- The Founder Story—persuade investors and customers your organization is worth the investment.
- The Purpose Story—align and inspire your employees and internal customers.
- The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps listeners can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
©2019 Kindra Hall (P)2019 HarperCollins LeadershipListeners also enjoyed...
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Critic reviews
"In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients."--Autumn Calabrese, Entrepreneur, fitness and nutrition expert
"Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand."--Mel Robbins, author of the international best seller The 5 Second Rule
"Here's the story: Your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book."--Scott Stratten, best-selling, award-winning author and Hall of Fame speaker/storyteller
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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The 10 Stories Great Leaders Tell
- Ignite Reads
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 1 hr and 17 mins
- Unabridged
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Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.
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So worth it
- By Ola on 07-25-22
By: Paul Smith
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
- Unabridged
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
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Performance
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Story
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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Performance
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Story
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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Black Founder
- The Hidden Power of Being an Outsider
- By: Stacy Spikes
- Narrated by: Stacy Spikes
- Length: 8 hrs and 35 mins
- Unabridged
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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Thoroughly enjoyed this fascinating memoir
- By Carla M Fisher on 12-14-24
By: Stacy Spikes
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Awakening the Entrepreneur Within
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 7 hrs and 33 mins
- Unabridged
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In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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Not what I expected
- By The Book Lady on 03-18-08
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not many tips on how to deliver a good story
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The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.
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I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.
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Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.
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In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.
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This book is not only simple but practical!
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Since its first publication, Michael J. Mauboussin's popular guide to wise investing has been translated into eight languages and has been named best business book by BusinessWeek and best economics book by Strategy+Business. Now updated to reflect current research and expanded to include new chapters on investment philosophy, psychology, and strategy and science as they pertain to money management.
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Liked it better when it was written by Taleb
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Hyperfocus (German edition)
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Immer mehr Menschen fühlen sich überfordert von immer mehr To-dos und immer weniger Zeit. In der Konsequenz wird es immer schwieriger, sich darauf zu konzentrieren, Aufgaben zufriedenstellend und effizient zu einem Ende zu bringen. In seinem Hörbuch liefert Chris Bailey einen praktischen Weg, um Aufmerksamkeit gezielt zu bündeln. Er zeigt, wie man sich eine produktivere Umgebung schafft und wie man lernt, Prioritäten richtig zu setzen. Die Kunst dabei ist es, sich im richtigen Moment zu fokussieren oder aber, wenn es nötig ist, den Geist schweifen zu lassen.
By: Chris Bailey
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- By: Stu Heinecke, Jay Conrad Levinson - foreword
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Story
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
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Full of fillers. Can be summarized in 5 min.
- By shani on 04-11-17
By: Stu Heinecke, and others
What listeners say about Stories That Stick
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Story
- Lora Clark
- 02-21-23
I loved it!
Kindra made me think. What stories do I have? What caused me to do this or make that decision? I love stories…. And I learn so much from them. Very helpful book!
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2 people found this helpful
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Story
- Marika
- 06-01-23
I’m thinking in stories now!
Loved this book. Kindra has helped me see the value of connecting with my potential clients through story. She makes it super simple as well. I’m already crafting stories in my mind.
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2 people found this helpful
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Story
- Adynton Enterprises, LLC
- 12-01-22
The easiest heroes journey you've ever ventured
With simple frameworks to drive thinking differently about stories and how to harness emotion for impact, Stories that Stick is a quick read that runs deep. As you look past the simple structures and dive into practicing the art of narrative, you'll find that these tried and try techniques will unlock untold potential to inspire, influence, and make an impact
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1 person found this helpful
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Story
- Cera Washburn
- 11-30-21
Inspiring
Kendra captivated me from the very beginning with her amazing story telling abilities. I wanted to keep listening and never put it down. This is one I will refer back to over and over again. Timeless and classic
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1 person found this helpful
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- Nicolas Mejia
- 06-11-21
Amazing Book
interesting, fun, motivating book that brings amazing applicable concepts for our daily personal and business life.
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1 person found this helpful
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Story
- Jakki
- 03-17-20
Storytelling: impact for all of life
This Audio book engaged me on such a way that I did what I so rarely do, I ordered the hardcover. I now know how to share my ideas and values in both my business and my personal life relationships.
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1 person found this helpful
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Story
- Teresa Long
- 01-29-20
This Story Will Stick With Me
Gained insight on how effective story telling will help my business. Kept me entertained and thinking. Author is even better seeing in person.
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1 person found this helpful
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- Scott Kiburz
- 03-08-20
Stories That Stick - Piercing Insight
Kindra Hall's book, Stories That Stick, provides piercing insight into effective storytelling...game changing insight. A Leadership Must Read.
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1 person found this helpful
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Engaged during every second.
i was looking for practical. And while I got it, Kindra delivered on so much more.
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- j
- 03-26-24
Stories Can Drive Business Results
A great listen if you've ever doubted the power of story telling in business scenarios. The book gives meaningful examples and specific action steps when crafting stories for building engagement and influencing decision making. Whether you're addressing employees, your team, investors, customers, or potential customers, this book will guide you in becoming a compelling story teller.
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