
Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Narrated by:
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Kindra Hall
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By:
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Kindra Hall
About this listen
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story—convince customers they need what you provide.
- The Founder Story—persuade investors and customers your organization is worth the investment.
- The Purpose Story—align and inspire your employees and internal customers.
- The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps listeners can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
©2019 Kindra Hall (P)2019 HarperCollins LeadershipListeners also enjoyed...
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Critic reviews
"In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients."--Autumn Calabrese, Entrepreneur, fitness and nutrition expert
"Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand."--Mel Robbins, author of the international best seller The 5 Second Rule
"Here's the story: Your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book."--Scott Stratten, best-selling, award-winning author and Hall of Fame speaker/storyteller
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not much juice
- By Rami A. on 08-14-18
By: Rob Biesenbach
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The Storyteller's Secret
- From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 8 hrs and 14 mins
- Unabridged
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Story
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
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Ehhh
- By J on 11-23-18
By: Carmine Gallo
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The Science of Storytelling
- By: Will Storr
- Narrated by: James Clamp
- Length: 6 hrs and 51 mins
- Unabridged
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Story
How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.
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A great portal into human psychology
- By Stephanie Romer on 02-13-21
By: Will Storr
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TED Talks Storytelling
- 23 Storytelling Techniques from the Best TED Talks
- By: Akash Karia
- Narrated by: Matt Stone
- Length: 54 mins
- Unabridged
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Story
I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.
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don't buy it.
- By Amazon Customer on 02-12-16
By: Akash Karia
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- By: Matthew Dicks, Masha Cresalia - foreword
- Narrated by: Matthew Dicks
- Length: 12 hrs and 33 mins
- Unabridged
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An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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This convinced me to do things differently
- By nick on 07-27-24
By: Matthew Dicks, and others
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Long Story Short
- The Only Storytelling Guide You'll Ever Need
- By: Margot Leitman
- Narrated by: Margot Leitman
- Length: 4 hrs and 53 mins
- Unabridged
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Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.
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Draw in your audience by telling stories
- By A. Yoshida on 10-27-16
By: Margot Leitman
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Storytelling
- A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets (Public Speaking, TED Talks, Storytelling Business)
- By: James Moore
- Narrated by: Sean Posvistak
- Length: 1 hr and 28 mins
- Unabridged
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Story
Telling stories is as old as language itself. Before humans learned how to write, the only way to communicate was through telling stories. In today's world, most of us regard ourselves as bad storytellers. What happened? Telling great stories is a skilled art. Almost anyone can become a first-class storyteller, and you can learn the secrets.
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Short
- By Ross J. Patti on 08-03-20
By: James Moore
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- By: Steven Novella, The Great Courses
- Narrated by: Steven Novella
- Length: 12 hrs and 39 mins
- Original Recording
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No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
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Same Material Different Title
- By rkeinc on 09-21-14
By: Steven Novella, and others
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The Perfect Story
- How to Tell Stories That Inform, Influence, and Inspire
- By: Karen Eber
- Narrated by: Karen Eber
- Length: 7 hrs and 31 mins
- Unabridged
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The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.
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One of the best books on storytelling by far
- By Esben on 10-08-23
By: Karen Eber
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Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 7 hrs and 42 mins
- Unabridged
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Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
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Gallo cuts to the chase...
- By Carol Crouse on 03-05-14
By: Carmine Gallo
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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It’s a book not you AI advert
- By Joshua Trimm on 03-20-25
By: Donald Miller
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The Brand Flip
- Why Customers Now Run Companies and How to Profit from It
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Unabridged
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
By: Marty Neumeier
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Storynomics
- By: Robert McKee, Thomas Gerace
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
- Unabridged
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Story
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
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It needs an abridged version.
- By Amazon Customer on 11-05-18
By: Robert McKee, and others
I’m thinking in stories now!
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I loved it!
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The easiest heroes journey you've ever ventured
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Storytelling: impact for all of life
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Inspiring
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This Story Will Stick With Me
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Stories That Stick - Piercing Insight
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Amazing Book
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Engaged during every second.
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Stories Can Drive Business Results
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