The New Brand You Audiobook By Catherine Kaputa cover art

The New Brand You

How to Wow in the New World of Work

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The New Brand You

By: Catherine Kaputa
Narrated by: Katherine Fenton
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $15.98

Buy for $15.98

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

In person and online, discover the best way to position and market yourself in the new world of work.

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button.

We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good.

The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics.

Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the audiobook, this audiobook will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick listen and easy to action immediately.

Getting your personal branding right will give you the edge in the new age of work.

©2023 Catherine Kaputa (P)2023 Hodder & Stoughton Limited
Career Success Employment Small Business Career Inspiring Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The New Brand You

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.