
The Unsold Mindset
Redefining What It Means to Sell
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Narrated by:
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Colin Coggins
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Garrett Brown
What if the greatest salespeople on the planet are the opposite of who you think they are?
Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services.
Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.
Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be.
The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Colin Coggins and Garrett Brown (P)2023 HarperCollins PublishersListeners also enjoyed...




















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The book was a easy listen and follow. Having two readers of the book with slightly different styles helped me stay engaged throughout the book.
Overall this is a great listen and it’s a reminder that we are all in sells if we realize it or not.
A must listen for all walks of life!
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Wish it help others it can be a step
Good book
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Best sales book I’ve read in the last 10 years
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Sick of the “coffee’s for closers” mentality? Do you know deep in your spirit there’s an uplifting method to the madness that’s backed by data, science and psychology?
We’ll be sure to read and most importantly SHARE this book with your tribe.
Refreshing!
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Not just for salesPEOPLE. For PEOPLE!
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This book is not only helping me as the reader, but it’s helping me help others in my life.
Highly recommended!
(from a serial self-improvement book reader)
The best non-sales sales book!
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Sales Execs always try to push for you to follow a script to a T regardless of who the customer or client is or who you are as a person. This book allows you to realize what works for you and how to use that as your most important tool.
🔥🔥🔥🔥
Eye opener
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And thanks for the beautiful narration as well, I tend to get the audiobook if the authors narrated themselves.
One little note: although great advice, you gotta be super careful when applying some of the tips. it might be common sense but it is very easy to sound like you are complaining about your life/work/anything else in the attempt of being authentic and end up coming across as an unlikable character. So just be careful
Great read even for non-salespeople
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Wisdom beyond sales
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Colin Coggins & Garrett Brown have done a masterful job really lifting up the hood on what makes the top performers across the globe the absolute best at what they/we do. And guess what? It really comes down to being a good person, genuinely caring about the person in front of you or on the other end of the phone, and so much more that I'm sure readers will find mind blowing.
I've been in sales for more than 15 years and have never read anything like this. The Unsold Mindset will not only change you as a sales person but it will change the way GOOD sales people are viewed! Colin and Garrett thank you so much for this gem of a read! Our profession needed it. Brilliant work!
Absolute Masterpiece
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