The Persuaders
At the Front Lines of the Fight for Hearts, Minds, and Democracy
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Narrated by:
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Anand Giridharadas
About this listen
NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist
“Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.”—Robert B. Reich, best-selling author of The System
The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts.
In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another.
As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
©2022 Anand Giridharadas (P)2022 Random House AudioListeners also enjoyed...
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Critic reviews
Los Angeles Times Book Prize Finalist
“While the world seems to counsel despair, The Persuaders is animated by a sense of possibility.”—Jennifer Szalai, The New York Times
“Illuminating . . . Efforts to persuade opponents instead of writing them off are probed in this searching study. . . . This is an incisive guide to the art of persuasion.”—Publishers Weekly
“Persuasion, Giridharadas effectively points out, is necessary for democracy to thrive. He offers strong stories and evidence that polarization and rigid ideology are not the brick walls they’re made out to be. While Giridharadas wrestles with contemporary issues, his inquiry has timeless qualities that transcend the news of the day in the hope of helping strengthen democracy for all time.”—James Pekoll, Booklist (starred review)
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Fight Like a Mother
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- By: Shannon Watts
- Narrated by: Shannon Watts
- Length: 8 hrs and 12 mins
- Unabridged
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Fight Like a Mother is the incredible account how one mother’s cry for change became the driving force behind gun-safety progress. Along with stories of perseverance, courage, and compassion, Watts shines a light on the unique power of women - starting with what they have, leading with their maternal strengths, and doubling down instead of backing down.
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Wow!
- By Joy McManus on 06-24-19
By: Shannon Watts
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The American Experiment
- Dialogues on a Dream
- By: David M. Rubenstein
- Narrated by: David M. Rubenstein, Ken Burns, Madeleine Albright, and others
- Length: 15 hrs and 3 mins
- Unabridged
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Exploring the diverse make-up of our country’s DNA through interviews with Pulitzer Prize-winning historians, diplomats, music legends, and sports giants, The American Experiment captures the dynamic arc of a young country reinventing itself in real-time. Through these enlightening conversations, the American spirit comes alive, revealing the setbacks, suffering, invention, ingenuity, and social movements that continue to shape our vision of what America is — and what it can be.
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A post graduate experience
- By Barbara or Jerold Gendler on 12-08-21
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How We Get Free
- Black Feminism and the Combahee River Collective
- By: Keeanga -Yamahtta Taylor
- Narrated by: Lisa Reneé Pitts
- Length: 6 hrs and 39 mins
- Unabridged
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The Combahee River Collective, a path-breaking group of radical black feminists, was one of the most important organizations to develop out of the antiracist and women's liberation movements of the 1960s and 70s. In this collection of essays and interviews edited by activist-scholar Keeanga-Yamahtta Taylor, founding members of the organization and contemporary activists reflect on the legacy of its contributions to black feminism and its impact on today's struggles.
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Crucial history
- By Laura T on 10-04-18
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Why Young Men
- The Dangerous Allure of Violent Movements and What We Can Do About It
- By: Jamil Jivani
- Narrated by: JD Jackson
- Length: 8 hrs and 12 mins
- Unabridged
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Jamil Jivani recounts his experiences working as a youth activist throughout North America and the Middle East, drawing striking parallels between ISIS recruits, gangbangers, and Neo-Nazis in the West. Having narrowly escaped a descent into crime and gang violence in his native Toronto, Jivani has devoted his life to helping other at-risk youths avoid this fate in cities across North America. After the Paris terrorist attacks of 2016, he traveled to Europe and the Middle East to assist Muslim community outreach groups focused on deterring ISIS recruitment.
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More of a memoir than a sociological tretise
- By Josh on 07-02-19
By: Jamil Jivani
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What Unites Us
- Reflections on Patriotism
- By: Dan Rather, Elliot Kirschner
- Narrated by: Dan Rather
- Length: 7 hrs and 5 mins
- Unabridged
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In a collection of original essays, the venerated television journalist, Dan Rather, celebrates our shared values and what matters most in our great country, and shows us what patriotism looks like. Writing about the institutions that sustain us, such as public libraries, public schools, and national parks; the values that have transformed us, such as the struggle for civil rights; and the drive toward science and innovation that has made the US great, Rather brings his experience on the frontlines of the world's biggest stories, and offers listeners a way forward.
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Hope. For both sides of the aisle.
- By Leigh A. Barrett on 01-30-18
By: Dan Rather, and others
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The Fire Is upon Us
- James Baldwin, William F. Buckley Jr., and the Debate over Race in America
- By: Nicholas Buccola
- Narrated by: Prentice Onayemi
- Length: 14 hrs and 42 mins
- Unabridged
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On February 18, 1965, an overflowing crowd packed the Cambridge Union in Cambridge, England, to witness a historic televised debate between James Baldwin, the leading literary voice of the civil rights movement, and William F. Buckley Jr., a fierce critic of the movement and America's most influential conservative intellectual. The topic was "the American dream is at the expense of the American Negro", and no one who has seen the debate can soon forget it. Nicholas Buccola's The Fire Is upon Us is the first book to tell the full story of the event.
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Sadly, the story is timeless.
- By Edward P. Cerne on 01-17-20
By: Nicholas Buccola
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Boom!
- Voices of the Sixties: Personal Reflections on the '60s and Today
- By: Tom Brokaw
- Narrated by: Robertson Dean
- Length: 18 hrs and 16 mins
- Unabridged
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Boom! One minute it was Ike and the man in the grey flannel suit, and the next minute it was time to "turn on, tune in, drop out". While Americans were walking on the moon, Americans were dying in Vietnam. Nothing was beyond question, and there were far fewer answers than before.
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boring survey of a generation
- By Andy on 01-01-08
By: Tom Brokaw
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The Audacity of Hope
- Thoughts on Reclaiming the American Dream
- By: Barack Obama
- Narrated by: Barack Obama
- Length: 6 hrs and 10 mins
- Abridged
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In July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics: a politics for those weary of bitter partisanship and alienated by the "endless clash of armies" we see in Congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of "our improbable experiment in democracy".
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My Fellow Conservatives, Give This A Listen
- By Dallas D.L. on 02-12-15
By: Barack Obama
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White Feminism
- From the Suffragettes to Influencers and Who They Leave Behind
- By: Koa Beck
- Narrated by: Koa Beck
- Length: 11 hrs and 45 mins
- Unabridged
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Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities - including Native American, Muslim, transgender, and more - and their ongoing struggles for social change.
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Visionary!
- By J. F. Beck on 01-06-21
By: Koa Beck
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Blackout
- How Black America Can Make Its Second Escape from the Democrat Plantation
- By: Candace Owens, Larry Elder
- Narrated by: Candace Owens, Larry Elder
- Length: 6 hrs and 51 mins
- Unabridged
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Black Americans have long been shackled to the Democrats. Seeing no viable alternative, they have watched liberal politicians take the Black vote for granted without pledging anything in return. In Blackout, Owens argues that this automatic allegiance is both illogical and unearned. She contends that the Democrat Party has a long history of racism and exposes the ideals that hinder the Black community’s ability to rise above poverty, live independent and successful lives, and be an active part of the American dream.
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Thought provoking!
- By Girl with curls on 09-16-20
By: Candace Owens, and others
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What Were We Thinking
- A Brief Intellectual History of the Trump Era
- By: Carlos Lozada
- Narrated by: Christian Barillas
- Length: 8 hrs and 51 mins
- Unabridged
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It is an irony of our age that a man who rarely reads has unleashed an onslaught of books about his tenure and his time. Dissections of the white working class. Manifestos of political resistance. Works on identity, gender, and migration. Memoirs on race and protest. Revelations of White House mayhem. Warnings over the future of conservatism, progressivism, and of American democracy itself.
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Useful book
- By Kindle Customer on 11-22-20
By: Carlos Lozada
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Wake Up
- Why the world has gone nuts
- By: Piers Morgan
- Narrated by: Piers Morgan
- Length: 9 hrs and 33 mins
- Unabridged
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In 2020, the world faced its biggest crisis in a generation: a global pandemic. In the UK, it exposed deep divisions within society and laid bare a toxic culture war that had been raging beneath the surface. From the outset, Piers Morgan urged the nation to come to its senses, once and for all, and held the government to often ferocious account over its handling of the crisis. COVID-19 shed shocking light on the problems that plague our country. Stockpilers and lockdown-cheats revealed our grotesque levels of self-interest.
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Another victim of COVID-19
- By Travis M. Erickson on 10-27-20
By: Piers Morgan
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Fun listen and a great story
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Fascinating, nuanced, well-written, but…
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moving sad story
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Beyond the Big Lie
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History does not repeat, but it does instruct.
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What listeners say about The Persuaders
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- K. S.
- 11-12-22
Fantastic!
A great and worthwhile listen that offers hope for bridging a world of extremes. Clear narration and compelling stories.
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- B. Knowles
- 09-08-23
Thought Provoking
I enjoyed this, found it to be thought provoking and insightful. Also always appreciate solution focus versus screaming into the void!
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- Octavia Lockley
- 10-13-23
Solid techniques and examples
I appreciated the techniques and various real-world examples. Very well thought-out and delivered as a whole.
I had to pause several times to absorb ideas and the affect they could haveI would have appreciated a quick recap of those key techniques at the end so this could more easily be used as a guide or training assistant. There were a lot of profound things in this book, but the lessons are delivered in close proximity, making it dense and tougher to recall. I would have appreciated a quick recap of those key techniques at the end so this could more easily be used as a guide or training assistant.
If anyone is looking for impartial examples, it should be noted that the examples used are predominately from left-leaning politics or progressive movements.
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- Betacats
- 11-21-22
Enlightening and timely.
Thanks to the author for his keen eyes and ears in bringing these persuaders to our attention. Much needed understanding and hope in our difficult times.
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- Kele
- 11-09-22
This book is good 👍
loved this book. couldn't stop listening to a very informative concept of changing hearts
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- Cindy C.
- 02-24-23
Thoughtful and hopeful
I found this book thoughtful and hopeful. Now I just need to put it into practice myself.
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- Tom
- 09-12-23
An Important Thought-Provoking Work.
One reviewer said that this book taught that Persuasion was “not just an Art but also a Skill”. This gets to the heart of what Giridharadas is telling us. He not only introduces us to the Persuaders in various scenarios, but he lets us see their joys and frustrations in discovering what Persuasion is.
“People can change.” Really?! Let’s hope so. Maybe some of the techniques his protagonists have developed will change the World but they’ve got a steep hill to climb. This Reader is rooting for them.
Very instructive and enjoyable read. Fine narration. Four Stars. ****
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- Kay Dee
- 12-10-22
Great read for activists, campaigners, persuaders
Loved this book! Anand expertly profiles some of our iconic social justice movement leaders. Engrossing and informative.
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- Robert Myak
- 11-29-22
Wonderfully persuasive
The Persuaders makes it argument thorough stories, anecdotes that are wonderfully convincing and inspiring. I will return to its wealth of information.
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- Keith n' Jasmine Walls
- 11-09-22
Educational and ground breaking
Well written with great ideas to help those who are facing issues with family and friends.
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