The Power of Fifty Bits
The New Science of Turning Good Intentions into Positive Results
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Narrated by:
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Qarie Marshall
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By:
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Bob Nease PhD
About this listen
Of the 10 million bits of information our brains process each second, only 50 bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want.
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
©2016 Robert Nease (P)2016 Dreamscape Media, LLCListeners also enjoyed...
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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start here, if you are looking to achieve in life
- By NL on 10-22-18
By: James Clear
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The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- By: Barry J. Nalebuff, Avinash K. Dixit
- Narrated by: Matthew Dudley
- Length: 17 hrs and 2 mins
- Unabridged
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Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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Completely misleading title
- By Motorjaw on 01-28-15
By: Barry J. Nalebuff, and others
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- By: Ian Ayres
- Narrated by: Michael Kramer
- Length: 7 hrs and 34 mins
- Unabridged
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- By Jon on 01-31-08
By: Ian Ayres
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Simple Rules
- How to Thrive in a Complex World
- By: Donald Sull, Kathleen M. Eisenhardt
- Narrated by: Jeff Cummings
- Length: 7 hrs and 54 mins
- Unabridged
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- By Rex on 06-09-15
By: Donald Sull, and others
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Commit to Win
- How to Harness the Four Elements of Commitment to Reach Your Goals
- By: Heidi Reeder PhD
- Narrated by: Heidi Reeder PhD
- Length: 5 hrs and 55 mins
- Unabridged
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What do you need besides motivation and willpower? In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables.
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Practical, but misses passion
- By ANDRÉ on 11-07-14
By: Heidi Reeder PhD
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Influencer, Second Edition
- The New Science of Leading Change
- By: Joseph Grenny, Kerry Patterson, David Maxfield, and others
- Narrated by: Joseph Grenny
- Length: 8 hrs and 10 mins
- Unabridged
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From the best-selling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process - including robust strategies for making change inevitable in your personal life, your business, and your world.
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Very enlightening
- By Bryan Rael on 08-23-24
By: Joseph Grenny, and others
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The Spirit of Kaizen
- Creating Lasting Excellence One Small Step at a Time
- By: Bob Maurer, Leigh Ann Hirschman
- Narrated by: Bob Maurer
- Length: 4 hrs and 8 mins
- Unabridged
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UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.
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A must for anyone that wants to achieve.
- By Patrick on 01-08-14
By: Bob Maurer, and others
What listeners say about The Power of Fifty Bits
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Angela Matthes
- 02-22-23
Easy listening behavioral economics
After having already read Kahneman, Thaler, Sunstein and Ariely, this book was a refreshing refresher that gave me a few new examples while not adding anything new to the underlying theories.
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- Anonymous User
- 12-30-16
Only required 20 bits
Humorous? Yes.
Good concepts? Yes.
Could it have been 2/3rds shorter to still convey the same message? Absolutely.
Seemingly geared more for big business than individual use.
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Overall
- David P
- 07-27-17
Truthfully interesting communication skills
Could not go to bed before I have heard it all because it was suggested by my son and will not hesitate to recommend it
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1 person found this helpful
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- Amazon Customer
- 08-04-17
Not what I expected
Nothing useful for day to day life style. it's probably better for some major corporations!
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