Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Power of Little Ideas

By: David Robertson, Kent Lineback
Narrated by: Graham Winton
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it and apply it when it will give them a competitive advantage. This distinctive approach has three key elements:

  • It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive
  • The complementary innovations work together as a system to carry out a single strategy or purpose
  • Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way

In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

©2017 David C. Robertson (P)2017 Recorded Books
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Power of Little Ideas

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    57
  • 4 Stars
    27
  • 3 Stars
    14
  • 2 Stars
    4
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    50
  • 4 Stars
    22
  • 3 Stars
    14
  • 2 Stars
    2
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    49
  • 4 Stars
    20
  • 3 Stars
    13
  • 2 Stars
    4
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great In-depth Analysis of Innovation

This book has a lot of great comparisons from large, and very successful companies. Strategies on how to stay nimble and creative. Highly recommended

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great content.

At first I simply couldn’t get into it but after driving in my car in traffic I began to grasp its content. It was very interesting for me at this time in my life as I have some big decisions to make and this book was enlightening because I felt I have found answers to the many questions I’ve had about marketing and running a business. It simplifies what I’ve long thought as dreadful and too much work.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!