The ROI of LOL Audiobook By Steve Cody, Clayton Fletcher cover art

The ROI of LOL

How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace

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The ROI of LOL

By: Steve Cody, Clayton Fletcher
Narrated by: Steve Cody, Clayton Fletcher, Linda Rutherford, Rick N. Jones
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About this listen

Read by the authors.

Laughter is a powerful remedy to what ails today’s teams and organizations.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment. It also has a role in fostering diversity, equity, and inclusion—as explained in a special afterword from Malcolm Frierson, PhD, Loyola Marymount University on the role of comedy in DEI training.

What all this means for your business is that by harnessing the prodigious power of your own unique individual sense of humor (and empowering your employees to do the same), you can increase morale, collaboration, communication, and productivity. You can find new and unexpected ways to connect with your external stakeholders. And you can have fun doing it.

  • Learn the role laughter plays in the five critical elements of a strong corporate culture: Trust, Openness, Authenticity, Storytelling, and Teamwork.
  • Understand how the skills learned by stand-up comics like reading a room, being vulnerable or self-deprecating, listening, and overcoming objections are critical to leaders in today’s business climate.
  • See how improv fosters teamwork and can be a unifying force in any organization.
  • Gain insights into how other kinds of comedy like sketch comedy and creative collaboration can be applied in a business setting to build critical skill sets.

Photos, assessments, and resources are included in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Steve Cody and Clayton Fletcher (P)2023 HarperCollins Leadership
Management Workplace Culture Business Comedy Employment Fostering Stand-Up
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Pretty amazing book!! Funny and great business lessons

I wasn’t sure what to expect when I downloaded this book, but oh man am I happy that I decided to listen to it. Cody and Fletcher, a CEO and a comedian respectively, had me laughing out loud on the way to and from work. At the same time, I learned a TON of useful skills and tactics that I’m going to incorporate into my daily meetings with colleagues and clients. I’m not sure I’m ready to perform stand up comedy, but I am definitely ready to build more laughter into client meetings, water cooler conversation, and
Client meetings! There were lots of great tips on how to do just that!

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