The Sales/Marketing Battle
Are They Working Together Toward the Same Goal? They Can Be and This Book Explains How and Why It Is Important for Your Organization.
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Narrated by:
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Mark Knowles
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By:
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Kent Jarnig
About this listen
What is the difference between sales and marketing? Why are they different and why are they the same? If you ask 100 managers and business owners, the odds are that none of them can actually tell you - even if they have one of these jobs.
I have spent my life in sales and marketing - usually both at the same time as the manager. Early in my career, I worked for several companies that broke these jobs into unrecognizable, separate departments. Later, as I moved into management, I continued to see the same thing in other companies.
Separating these roles simply creates dysfunction in any organization. Some people believe that sales is what they experience at a used car lot or when they go to a store and ask a clerk for help. I guess at some level, they are correct. But this is not what I am writing about. Sales is about understanding what the prospect wants and needs and then finding ways to meet those requirements. Marketing is about building a brand image, communicating features, and benefits to drive demand and generating qualified leads.
Marketing can be done on TV or other mass media or it can be done by the individual salesperson through creative outreach. What exactly are those “features and benefits” that marketing is responsible for communicating? Most of you reading this have heard these two words bandied about for years. This is something like a noun and a verb. Features are things that you can usually, but not always, touch and feel. If the product is made with stainless steel or does three different things, those are features. If the product ships overnight or prevents malware from destroying your computer, those are benefits.
Marketing talks about the features and benefits to elicit interest. Sales uses the appropriate ones to close the sale. Sales needs marketing. But marketing without sales rarely serves any purpose (the internet has created some exceptions to this rule). This book is about the marriage between these two skills.
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Story
Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
What listeners say about The Sales/Marketing Battle
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ron S
- 07-17-20
Interesting listen
Interesting listen for me - someone who knows nothing about marketing, sales and related topics, etc.
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