The Sorcerers and Their Apprentices
How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives
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Narrated by:
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Bruce Turk
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By:
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Frank Moss
About this listen
If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.
In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as:
* Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly.
* CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life.
* Sixth Sense, a compact wearable device that transforms any surface – wall, tabletop or even your hand - into a touch screen computer.
* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb.
Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his “inner Mozart”, and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - we’ll see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness.
Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere.
The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society.
©2011 Frank Moss (P)2011 Random House AudioListeners also enjoyed...
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"This book will be a delight for anyone who cares about innovation. For more than twenty-five years, the MIT Media Lab has been inventing the future and humanizing technology. Weaving fascinating tales with insightful concepts, Frank Moss tells us how. He shows the way to harness passion and break down the walls between disciplines in order to unleash creativity in fields ranging from robotics to music to the making of mechanical limbs." (Walter Isaacson, CEO and president, The Aspen Institute, former chairman and CEO of CNN, and best selling author of Einstein: His Life and Universe)
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Leading neuroscience researchers are racing to unlock the secrets of the mind. On the cusp of decoding brain signals that govern motor skills, they are developing miraculous technologies to enable paraplegics and wounded soldiers to move prosthetic limbs, and the rest of us to manipulate computers and other objects through thought alone. These fiercely competitive scientists are vying for Defense Department and venture capital funding, prestige, and great wealth.
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Refreshingly not pop-neuro or pseudoscience
- By Jordon on 06-28-16
By: Malcolm Gay
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The Friendly Orange Glow
- The Untold Story of the PLATO System and the Dawn of Cyberculture
- By: Brian Dear
- Narrated by: George Newbern
- Length: 21 hrs and 6 mins
- Unabridged
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At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.
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Memory lane for the cyberist.
- By Robert C. Hickcox on 08-08-18
By: Brian Dear
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- By: Steve Lohr
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Unabridged
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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More business case than serious analysis
- By Godfried Gubbels on 06-03-15
By: Steve Lohr
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The Chaos Imperative
- How Chance and Disruption Increase Innovation, Effectiveness, and Success
- By: Ori Brafman, Judah Pollack
- Narrated by: Drew Birdseye
- Length: 4 hrs and 28 mins
- Unabridged
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Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
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a must read!!
- By Kelly Pavich on 05-26-19
By: Ori Brafman, and others
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The Neurogeneration
- The New Era in Brain Enhancement That Is Revolutionizing the Way We Think, Work, and Heal
- By: Tan Le
- Narrated by: Tan Le
- Length: 9 hrs and 40 mins
- Unabridged
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The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.
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Chock full of eye opening information!
- By pondo on 02-29-20
By: Tan Le
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Tomorrowland
- Our Journey From Science Fiction to Science Fact
- By: Steven Kotler
- Narrated by: Tom Parks
- Length: 8 hrs and 58 mins
- Unabridged
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New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.
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Covers a lot of different topics in many industries
- By ErnieA on 06-27-15
By: Steven Kotler
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
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Applied Minds
- How Engineers Think
- By: Guru Madhavan
- Narrated by: Sean Pratt
- Length: 5 hrs and 22 mins
- Unabridged
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Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.
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excellent edifying book; great narrator too.
- By Phillip on 01-16-22
By: Guru Madhavan
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Broad Band
- The Untold Story of the Women Who Made the Internet
- By: Claire L. Evans
- Narrated by: Claire L. Evans
- Length: 9 hrs and 1 min
- Unabridged
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Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.
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Inspiring
- By Jean on 03-29-18
By: Claire L. Evans
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Where Wizards Stay Up Late
- The Origins of the Internet
- By: Katie Hafner, Matthew Lyon
- Narrated by: Mark Douglas Nelson
- Length: 10 hrs and 19 mins
- Unabridged
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Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
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Absolutely fascinating and we'll researched
- By Elsa Braun on 10-01-16
By: Katie Hafner, and others
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Smarter
- The New Science of Building Brain Power
- By: Dan Hurley
- Narrated by: Erik Synnestvedt
- Length: 8 hrs and 12 mins
- Unabridged
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Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?
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People Who Like This Sort of Thing....
- By W Perry Hall on 10-10-15
By: Dan Hurley
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Hood
- Trailblazer of the Genomics Age
- By: Luke Timmerman, David Baltimore
- Narrated by: Xe Sands
- Length: 10 hrs and 53 mins
- Unabridged
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Lee Hood did that rarest of things. He enabled scientists to see things they couldn't see before and do things they hadn't dreamed of doing. Scientists can now sequence complete human genomes in a day, setting in motion a revolution that is personalizing medicine. Hood, a son of the American West, was an unlikely candidate to transform biology. But with ferocious drive, he led a team at Caltech that developed the automated DNA sequencer, the tool that paved the way for the Human Genome Project.
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A Revealing Biography
- By Jean on 07-27-17
By: Luke Timmerman, and others
What listeners say about The Sorcerers and Their Apprentices
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bill at Torg Stories
- 09-15-12
Helped me Rethink my Teaching
The writer's phrase "antidiscipline" grabbed my attention. Sometimes I'm not sure about my professional move toward being interdisciplinary rather than an "expert" on a really narrow topic. This book helps me take confidence in the direction I'm headed as a writer, teacher, and filmmaker.
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1 person found this helpful
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- bob
- 03-20-12
Makes you love science again
If you could sum up The Sorcerers and Their Apprentices in three words, what would they be?
Makes science fun
Any additional comments?
if you like technology, education and multidisciplinary studies and how things may shape up in the future, this book is bought to you by the man on the inside - the Media Lab director. Makes you dream about the future and the greater good for humanity.
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- Avi Peltz
- 08-13-21
Good Listen
It was a good listen, especially if you are curious about the media lab. Will say the author seems to over hype some of the technology people work on in the lab, but he was writing for a layman audience so that makes sense. I enjoyed it and found it interesting especially hearing how the lab structures corporate partnerships.
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- CaseyHD
- 02-18-12
Informative and exciting!
It was very fun finding out what happens MIT's new Media Lab. I am a technology lover, and I constantly follow the different kinds of technological and scientific breakthroughs. So, after listening to what MIT's students are up to, I was very surprised and excited for things to come!
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- Michael
- 10-22-11
Like a promotional press release...
... corporate glow-speak to track investors. Writing style includes too many tedious long listings of the benefits and accomplishments. The narrator's voice is right out of Romper Room daycare. And his falsetto when quoting females seems quite unnecessary. Meanwhile, the kids don't get to sleep much while they passionately endeavor to help mankind with modern technology. Of course no mention of MIT's historic connections with developing spy gear, although most of the lab's developments praised in the book would almost certainly have clandestine usefulness. Try Secret Empire by Taubman, or Spycraft by Wallace, Melton et al instead to learn about the other cool stuff labs at MIT have been involved with.
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4 people found this helpful