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The Star Principle
- How It Can Make You Rich
- Narrated by: Richard Aspel
- Length: 7 hrs and 9 mins
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Publisher's summary
Richard Koch has made a career out of spotting 'Star' businesses - and has made millions from them.
Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.
This is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.
Whoever you are, identifying and investing in Stars will make your life much sweeter and richer in every way.
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Successful entrepreneur Richard Koch defines Star Businesses as startups that work in such high-growth areas that they rise to the top, quickly becoming leaders. In The Star Principle Koch shares with listeners how they can become involved with a Star business, and get rich! Richard Aspel's virile and accessible performance takes this audiobook to the next level. While listeners are working out, commuting, or waiting in line at the post office, they can learn how to change their lives by using the secrets of these businesses as told by a leader in the field.
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Loaded with practical strategies, real scenarios
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Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
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What listeners say about The Star Principle
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Verified Purchaser
- 05-28-24
Prefer author reading
Very repetitive
Kept thinking it had gone back to an earlier chapter
Prefer this 80 / 20 book by far
Still got some ideas
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- Oneil Lindo
- 02-08-16
Game changer!!
Great book for the entrepreneur or the investor Who wants to play at another level.
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- R. Koehler
- 11-13-20
Great book!
This was very interesting to listen to and provided great information. I am going to look for more by this author. The reader was one of the best I have heard.
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- Doctqy
- 02-10-16
A Five Star Read
An excellent concept for any seriously minded investor or business person wanting to make sound financial gains. The essentials are well- described with plenty of case studies and anecdotal evidence to support. I liked the clear and expressive manner of the presentation. I would recommend this book to anyone interested in making sound financial investments in the short & long term.
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- Lorcan McNeela
- 10-28-14
Makes perfect sense
Any additional comments?
I'm not sure why this book didn't have more reviews and more sales, I very nearly didn't buy it but I'm glad I did. I guess it's very hard to prove the theory set forth so people have to take the authors word and his five successes as prove. But the bottom line is there's no point in wasting your time on a business that doesn't have the potential to be a star so take your time before jumping into anything that could possibly be mediocre and very hard work for little reward. You can't argue with that, it's almost common sense yet the majority of people don't realize it. The other side is that Star's are more risky as they are generally unproven concepts but the author does advise careful research into your new niche market before acting. I really can't find fault in this book, it is flawless. One of the top ten business books I've read. The author is a genius! Thanks for writing this.
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5 people found this helpful
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- Jesse Stoddard
- 08-12-18
Mind-Blowing Concept Right Under Our Noses All Along
This is another big win by Richard Koch; perhaps his best ever. I think most people can intuitively understand this concept without reading a book like, this but Mr. Koch is the first to illuminate all of the many facets and details surrounding the topic. His deep dive into the star principle has inspired me to want to create or be a part of my own star. I think this might be the secret to business success, and possibly professional success, all encapsulated into one book. Why reinvent the wheel? It might be because you need to innovate in order to find a new wave to ride into success—and this book shows the way.
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1 person found this helpful
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- Jon F.
- 07-11-15
Richard Koch makes my head spin and my heart.
So glad to be a business founder and owner. Now I need to make it a star.
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- Jburgess01
- 02-07-18
Has value but not in the league of 80/20 rule.
What disappointed you about The Star Principle?
Maybe I was expecting more form the guy who penned the 80/20 rule. He gets beyond the principle when he refers to his own endeavors as being in the "Star League" considering the comparisons are dated and may not have stood the test of time.
Has The Star Principle turned you off from other books in this genre?
No. It is just less than expected I expected from Richard Koch. Business and help information can be derived but it does not simply come off the narrative of the pages. It has no bearing on other books.
Would you be willing to try another one of Richard Aspel’s performances?
Not really. He did the text no real favors.
You didn’t love this book... but did it have any redeeming qualities?
For sure does have valid and factual blueprint for business purposes. However, you will need to outline and develop your own application of the information
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Overall
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Performance
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Story
- Amin
- 01-23-20
Avrg
Average, with couple good ideas. Feeds into the start up scene and would be interesting for beginners.
PS: Author said he never visited a website of one of his venture capital investments for 3 years, but still invested couple hundred grand.
Then he invested in a restaurant business, which is notorious for its non scalability, without substantial CapEx for franchising. After that beer bis, which is overcrowded even in Africa, and on and on.
Luck could not be a strategy.
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