Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives. The Internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all.

Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.

Podcastnomics lays out, step-by-step, not only how to set up podcasts, but how to properly produce, market, and make money off them. Clean and concise, Podcastnomics needs no asterisks for outdated gear and confusing workflows. Already being touted as one of the greatest primers on podcasting ever made, author Naresh Vissa walks listeners through the podcasting process in plain English and navigates the digital media and marketing landscape.

Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.

A game-changing audiobook that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers. The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else, but nothing changes this reality: We are in a moment of business purgatory. Mitch Joel, one of the world's leading experts in new media, warns that the time has come to "Ctrl Alt Delete". To reboot and to start re-building your business model.

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

Designers & Dragons: The ’70s is a comprehensive picture of the beginnings of the RPG industry. This second edition expands the original single book into a series of four, and we’ve added over 50,000 new words to this volume alone. Learn about the colorful history of TSR and the wave of D&D inspired games (and gaming companies) to follow, and dip your toes into war gaming trivia. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

Gary Webb had an inborn journalistic tendency to track down corruption and expose it. For over thirty-four years, he wrote stories about corruption from county, state, and federal levels. He had an almost magnetic effect to these kinds of stories, and it was almost as if the stories found him. It was his gift, and, ultimately, it was his downfall.

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.

For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.

How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.