The Unconventionals Audiobook By Mike O'Toole, Hugh Kennedy cover art

The Unconventionals

How Rebel Companies Are Changing Markets, Hearts, and Minds - and How You Can Too

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The Unconventionals

By: Mike O'Toole, Hugh Kennedy
Narrated by: Mike O'Toole, Hugh Kennedy
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What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.

We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional, too!

©2019 Mike O'Toole and Hugh Kennedy (P)2021 Random House Audio Marketing Marketing & Sales Organizational Behavior Workplace & Organizational Behavior Business
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