-
Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
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Publisher's summary
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
- Understand what branding in a digital world really means
- Learn how to create a powerful brand that creates a customer "feeling"
- Create specific brand strategies that really work in the marketplace
- Review 10 possible brand strategies and understand their potential
- Understand how positioning and category ladders work and why
- Utilize tools like brand decision trees to simplify complex brand choices
- Create a branding strategy for a client or company that targets a blue ocean
- Begin to comprehend the new four P's of marketing and their impact
- Learn how to quickly create a brand plan with the BrandPlanr
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
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Story
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
What listeners say about Brands and Bulls**t.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Maditat22
- 08-21-20
Very good read
It was quite interesting to listen. I only wonder if he could have used examples from more companies, it seems like the same companies are mentioned over and over again. But it's good information for Advertising professionals.
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- jsquires
- 04-19-18
Sparked a lot of ideas
The book sparked a lot of ideas. definitely worth a listen. very knowledgeable on the subject and how it's changing.
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2 people found this helpful
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- Anonymous User
- 11-18-19
Very knowledgeable
Great book now I will buy printed one so I can make notes. Very exciting
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- Dan Bennett
- 06-20-19
The holy grail of branding books
This is the book I e been searching for. No bulls*** and high level views of what is important!
Digital marketers NEED to absorb this title and it’s recommendations.
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- Colin
- 08-02-19
one of my favorite books on branding I've read so
there isn't a whole lot of selection when it comes to books on branding specifically. this seems to be a lot on marketing and business in general, obviously. but this book really highlights the things I was looking to hear about.
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- Anonymous User
- 12-21-17
Enjoyable and Slightly Mindblowing
This book covered a lot of topics and ideas that I'll find very useful in guiding my marketing and design career. Coming at it from a graphic design perspective...opened me up to many ideas. Listened to it almost straight through.
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4 people found this helpful
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- Anonymous User
- 01-18-22
Killer read for any serious brand marketer!
Killer read for any serious brand marketer!
Put these strategies and templates to work and build any brand you want.
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- Williamsburg
- 12-01-20
Straight up, in your mouth, solid brand advice.
I found the advice and explanations by the author of this book to be on-point and powerful examples in creating a deeper attachment between a product or service and it’s customers. I’m 20 years in the Ad & Brand Market business (built Williamsburg | Brooklyn starting back in 2000) and still walked away with a handful of great tools from this book. I loved, loved loved it! — Breuk Iversen (12/2020)
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1 person found this helpful
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- Rolf
- 06-29-22
Great book- essential branding guide
Loved this book- brought branding to its essence in an easy to follow and implement way. Should be in every marketers library.
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- Samantha George
- 02-12-20
Great book! Buy the physical copy to maximize
I listened some and returned them, but this was on point! I plan to get the physical book so that I can go through and find the techniques instead of listening to them. strongly recommend.
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1 person found this helpful