Masters of Scale
Surprising Truths from the World's Most Successful Entrepreneurs
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Narrated by:
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William DeMeritt
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Reid Hoffman
About this listen
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset - and that mindset can be cultivated.
“If you’re scaling a company - or if you just love a well-told story - this is a book to savor.” (Robert Iger, number one New York Times best-selling author of The Ride of a Lifetime)
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive start-ups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the 21st century.
Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)
Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.
©2021 Reid Hoffman, June Cohen, Deron Triff (P)2021 Random House AudioListeners also enjoyed...
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Outdated
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Critic reviews
“Whether you’re at a start-up or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity, and realism.” (Satya Nadella, CEO, Microsoft Corporation)
“What if, instead of learning from one entrepreneur at a time, you could distill the lessons of many of the greatest founders of our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.” (Adam Grant, number one New York Times best-selling author of Think Again and host of the TED podcast WorkLife)
“[Hoffman] seizes on traits that might otherwise be missed...[and] earnestly contends that, through careful attention to leadership and culture, the propulsive drive to grow can be disentangled from the toxic behavior so often associated with explosive expansion. It feels like the triumph of hope over experience.” (The Wall Street Journal)
“[Reid Hoffman] shows how any company of any stripe can bake generosity and social good into its DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.” (Daniel Lubetzky, executive chairman and founder of KIND and New York Times best-selling author of Do the KIND Thing)
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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The Innovation Secrets of Steve Jobs
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
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Think Big, Act Bigger
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great book
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
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- Narrated by: Jason Jennings
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Performance
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
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By: Jason Jennings
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Mastering the VC Game
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- Narrated by: Ramon De Ocampo
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Overall
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Performance
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
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Company of One
- Why Staying Small Is the Next Big Thing for Business
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Performance
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
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The Strategist
- Be the Leader Your Business Needs
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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The Art of the Start 2.0
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
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- Narrated by: Carter Reum
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
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Overall
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Performance
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
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Performance
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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What listeners say about Masters of Scale
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alvaro Sucre
- 09-25-21
l
I congratulate and deeply thank Reid from my heart for sharing his knowledge and enriching experiences that provide us with the tools to learn, improve and be useful to society and to our love ones. Thanks again for so much dedication and effort
Sincerely
Alvaro J Sucre
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- Noelle Shea-han
- 06-06-23
“Masters of Scale”
Great book. Love the management concepts through real world lessons with examples. Would recommend to anyone in management, looking to start a company or someone looking to improve their leadership skills.
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- Kelly Chadwick
- 11-09-23
So far, good?
I’m 2 chapters in, and the other book ‘Blitzscaling’ has been referred to at least 5 times already. It’s distracting at the least.
Good to hear from the other entrepreneurs.
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- Douglas Rink
- 01-17-23
Why?
If you can get past “old white guys” or “white men” said over and over again (and not by Reid or the people profiled in this book) it’s good information. Why the moderator seems to make it about race is befuddling. Please stick to the protein of business. Otherwise the whole time we’re waiting for another racist comment to drop when we’re trying to learn.
Otherwise great information. Please please just focus on business.
Many entrepreneurs know it’s tough and this is good advice just wish you’d take the race BS out of it. Thank you
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1 person found this helpful
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- Tani
- 01-09-24
Favorite book
Listed to it twice! Plans are to check out his next book as I begin to scale my company
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- Jose Ricaurte Jaen
- 04-07-22
Epic
Loved all the real stories and how they each overcome many challenges
what a book!
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- IceIceKenny
- 12-28-21
A must read for business founders
This was such an amazing book with very real and applicable tips for growing a business! I loved it!
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- Anonymous User
- 10-07-21
Wonderful!
what a gem of a book!! I will relisten to this book many times! Scale!
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- Brian Noegel
- 05-20-23
Has some excellent information!
Great book, I’ll listen to it again and again, I’m sure. Has some excellent information
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- Guy
- 11-03-21
Essential for entrepreneurs
This is full of inspiring stories and actionable advice on how to start from nothing and turn it into something big and impactful. Our team got a great sense of “we are exactly where we are supposed to be” in the early stages of making our product and staying very close to what our first set of users want. We also felt renewed confidence in what our vision can grow into once we get this stage right.
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