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The Unicorn Project
- A Novel About Developers, Digital Disruption, and Thriving in the Age of Data
- Narrated by: Frankie Corzo
- Length: 12 hrs and 24 mins
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Publisher's summary
The Phoenix Project wowed over a half-million readers. Now comes The Unicorn Project!
“The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…” (Fernando Cornago, senior director platform engineering, Adidas)
“Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.” (Dr. Steven Spear, author of The High-Velocity Edge, sr. lecturer at MIT, and principal of HVE LLC)
“The Unicorn Project is so clever, so good, so crazy enlightening!” (Cornelia Davis, vice president of technology at Pivotal Software, Inc., author of Cloud Native Patterns)
This highly anticipated follow-up to the best-selling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development.
In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals.
One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies.
The Age of Software is here, and another mass extinction event looms - this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity.
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- By Nick Morgan on 04-30-13
By: Micah Solomon
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Black Founder
- The Hidden Power of Being an Outsider
- By: Stacy Spikes
- Narrated by: Stacy Spikes
- Length: 8 hrs and 35 mins
- Unabridged
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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An Epic Journey
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No Better Time
- The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet
- By: Molly Knight Raskin
- Narrated by: Christine Marshall
- Length: 6 hrs and 22 mins
- Unabridged
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No Better Time tells of a young, driven mathematical genius who wrote a set of algorithms that would create a faster, better Internet. It's the story of a beautiful friendship between a loud, irreverent student and his soft-spoken MIT professor, of a husband and father who spent years struggling to make ends meet only to become a billionaire almost overnight with the success of Akamai Technologies, the Internet content delivery network he cofounded with his mentor.
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An Overlooked Hero of 9-11
- By Jean on 05-27-16
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
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Performance
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- By: Michael Dell, James Kaplan
- Narrated by: Michael Dell
- Length: 10 hrs and 35 mins
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In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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Not perfect, but worth a listen
- By James S. on 11-09-21
By: Michael Dell, and others
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
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Overall
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Performance
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Women in Tech
- Take Your Career to the Next Level with Practical Advice and Inspiring Stories
- By: Tarah Wheeler
- Narrated by: Tarah Wheeler
- Length: 7 hrs and 1 min
- Unabridged
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Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu, Angie Chang, Keren Elazari, Katie Cunningham, Miah Johnson, Kristin Toth Smith, and Kamilah Taylor. Written by a female startup CEO and featuring a host of other successful contributors.
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Fantastic, motivating and superb advice!
- By EuropeanCaliGRL on 12-29-17
By: Tarah Wheeler
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
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Performance
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Buy the ebook instead
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I want to thank you for checking out the audiobook Domain Driven Design: How to Easily Implement Domain Driven Design - A Quick & Simple Guide. This book contains proven steps and strategies on how you can implement the domain-driven design approach in your projects to bring out better results. Through the domain-driven design approach, you and your project team will better understand the domain that you aim to serve and communicate in a common language that can ensure harmony and team work with your group.
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Practically zero information value
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Slanted
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We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.
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Connecting the dots
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What listeners say about The Unicorn Project
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- louvipi
- 12-01-19
Enjoyable, fast paced, Will re-listen to it again
Great book. Managed to be a sequel without being a sequel. Great listen. I hope this bit of fiction will continue to have a positive impact on our industry and the workforce. Be nice to people, remove obstacles, keep on learning.
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- Michael S. Palmer
- 09-02-21
Great Story, but Narrator was distracting.
overall it was a great book, but the narrator not pronouncing all of some words like "important" (she pronounced "impor-ent") was VERY distracting. Also, in a book about technology, the narrator not knowing the acronyms and terms of how to properly pronounce them was also distracting.
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- Adamcool
- 11-21-20
Even better than Phoenix Project
I love it! It’s like porn for DevOps/Lean/Agile people!
Compared to Phoenix project it takes the story a little bit further towards business agility. But both books are tremendous. And if you haven’t read it, try “The Goal” by Goldratt.
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- Per
- 11-29-19
Excellen!
This is an accurate description of the Kafkaesque frustrations many of us work in, when companies grow and bureaucracy sets in. Fortunately it also shows how and what is needed to unleash an entire workforce.
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- ErmaReviewerHarry
- 01-02-20
Good Read
Very engaging with lessons applicable to individuals within Information Technology careers. I will be putting some of these lessons to use where I can.
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- Nina Queen
- 04-04-20
Taking a step back is not the same as a step down
Victory story of how one developer's demotion led to a culture of learning and innovation. Enjoyed that this book was written through the lens of IT.
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- Francisco
- 09-21-21
Revelatory and fun on technology and bureaucracy
Great buy and good listen. Recommend for anyone navigating large bureaucracies at any level of organization!
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- Joseph Barnett
- 12-07-23
As a software architecture I approve this message
The store felt very true to life. I have experience this type of things happening plenty of times in my career. If you are going to work in software this is a must read/listen
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- Shawn Deggans
- 11-27-19
A great fictional account of applied DevOps
I'm a huge fan of the original Phoenix Project novel. In it, we follow an IT department attached to a retail car parts supplier through their journey of total dysfunction to a solid partner with the business. The Unicorn Project takes us on a journey with the same company, and the same time-period, but instead of following along with the IT operations, we follow closely along with the development teams.
And like the Phoenix Project, this novel is full of all sorts of ideas and insights that are sure to inform the next generation of IT and Business leaders, because as the novel makes clear, there cannot really be a stark line dividing these two parts of the business body.
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- Ki
- 06-10-20
Loved It!!
Loved it. Using it as a Tips for Teams Brown Bag Session for my organization. I like the Layout and how easy it is to quickly walk a group of participants through the narrative. It's easy facilitating discussions based on key developments within the book. Great resource, Enjoyed to the very end.
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