
The Goal
A Process of Ongoing Improvement - 30th Anniversary Edition
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.
©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.Listeners also enjoyed...




















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the best book for an engineering company
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The way our mind is used to thinking and the way we should keeping in mind the purpose of existence the GOAL
Looking but not seeing
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Well done recording and actors. Easy to listen to
Time relevant.
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great book.
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Where does The Goal rank among all the audiobooks you’ve listened to so far?
The performance of this story was fantastic: background noises, different character voices, etc. I forgot I was listening to a book assigned for work and really enjoyed it.What did you like best about this story?
The concepts presented in this book are applicable to almost any field, in addition to goals you may have in your personal life. If we focus on outcomes to dictate our processes, we can achieve much more.Which scene was your favorite?
Probably near the beginning where the main character realizes for the first time that the industry standard way of thinking is not correct. The rest of the book is based on his ability to realize his own capacity for change.Fantastic performance; applicable content
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Great story, real pleasure to listen...
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Fantastic for anyone wanting to understand manufacturing
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“You haven’t attended an MBA program without reading this”
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Overall very good book.
Enlightening
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Captivating
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