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It's Not Luck
- Marketing, Production, and the Theory of Constraints
- Narrated by: Rick Adamson
- Length: 8 hrs and 30 mins
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Publisher's summary
Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Good Guidance!
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High-Hanging Fruit
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.
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Very Good Companion Book to "Traction"
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
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Good in a Room
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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What listeners say about It's Not Luck
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mandar Mulekar
- 11-16-18
A gem by The Guru Mr. Goldratt...
Love this book... a must listen/read and repeat read for everyone... don't forget The Goal where Alex Rogo turns around a loss making plant into a star with each step of improvement explained by Mr. Goldratt... True masterpieces on continuous improvement...
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- Dion Davidson
- 06-11-15
In depth
I like the detail the author walks through for each scenario both in business and home life.
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- corina marquardt
- 04-04-22
important book
Delves more into the thinking processes needed to successfully implement change in any segment of life.
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- Eduardo
- 01-29-20
Great content and great listening experience
The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.
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1 person found this helpful
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- Sobhi Akbik
- 09-25-17
Another Excellent Masterpiece by Mr. Goldratt
Would you recommend this audiobook to a friend? If so, why?
Yes,
What other book might you compare It's Not Luck to and why?
Other books of the author
What about Rick Adamson’s performance did you like?
His Intonation was amazing
Was there a moment in the book that particularly moved you?
Logical Thinking and Reality Tree
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- Matthew Turco
- 03-01-24
Better Than The Goal
The Goal is far more popular, but this is the book that introduces the thinking processes, which are more applicable, especially to those outside of production environments. However, like the goal, it doesn’t really tell you how to do the processes. It just serves as nice and introduction. But there are many other books that then get into the details.
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- G. P. Reed
- 04-27-14
Great book. Poor narration.
It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.
When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.
So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.
The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!
Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.
To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.
OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.
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1 person found this helpful
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- Jesse
- 09-13-17
Amazing! Enjoyed every moment.
The story was engaging and fun. The principles in this book should be abbsessed over in my personal view. I Highly recommend this to any one with a drive to change and do it effectively.
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- John Eccles
- 07-19-20
A book about how to think
Being a story, this book is a really easy listen. I found myself engrossed in the story and learning about problem-solving at the same time.
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- Joseph Pangilinan
- 01-12-20
Thinking Processes.
Eliyahu Goldratt's brilliant. His generic Thinking Processes must be required learning at ALL school levels.
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