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The User Method
- How Entrepreneurs Create Successful Innovations
- Narrated by: Jeff Schwarting
- Length: 2 hrs and 38 mins
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Publisher's summary
Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.
Wrong, wrong, wrong.
Without doing any of that, Mark Zuckerberg launched Facebook and had 75 percent of the Harvard student body join in less than one month; Dropbox wound up with one million users and a hockey-stick growth curve seven months after launch; the founder of Spanx went from selling fax machines door-to-door to becoming the world's youngest self-made female billionaire in just over 10 years.
But if their success wasn't the result of traditional tactics, how did they do it? Dumb luck? Genius intellect? Magic?
Despite what you were taught in business school and the enticing maxims of the latest "five ways to innovate" articles, the reality is that 50-80 percent of successful innovations are created by people who simply made something they wanted to use. Then they showed it to other people.
This model accounts for an astounding portion of the world's successful innovations, including the 19 user method cases:
- Apple
- Ford
- Uber
- GoPro
- Dropbox
- Porsche
- Airbnb
- YouTube
- Spanx
- Qualtrics
- Sunrider
- Patagonia
- Basecamp
- Pebble
Built on hundreds of hours of research and thousands of data points, The User Method tells the astoundingly simple stories of how the founders identified massive opportunities, created phenomenal products, and grew iconically successful businesses, and draws out patterns to form straightforward, replicable principles for innovation and entrepreneurship.
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Story
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
What listeners say about The User Method
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-01-21
Phenomenal
Just listened again and, again, excellent points made. This book basically lays out the absolute best path forward for people wanting to develop products and start businesses.
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- kidsdad
- 02-09-16
Home Run!
What did you love best about The User Method?
Jeff really hits it out of the park with "The User Method". It's such a simple concept, yet so very powerful. As I get ready to create my next business it absolutely reinforces the fact that I'm on the right path. The real world examples he offers up are essential to driving the point home.The audio version is exceptional as you get to hear a lot of the people he quotes in the book in their own words. Very innovative. A MUST READ FOR ANY WOULD BE ENTREPRENEUR!
What was one of the most memorable moments of The User Method?
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Which character – as performed by Jeff Schwarting – was your favorite?
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Did you have an extreme reaction to this book? Did it make you laugh or cry?
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Any additional comments?
Love the audio version even more than the book.
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1 person found this helpful
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- SirJeffrey
- 01-26-16
SO cool. Audio from Mark Zuckerberg and Steve Wozniak and Nick Woodman etc was AWESOME.
So what if I wrote it? I listened to it on a long drive the other day and loved it.
It's quick, engaging, and overall highly enjoyable.
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- John D. Storey
- 02-01-16
A fun, insightful and short listen
A business book that challenges norms from the practical experience and observations of an entrepreneur.
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- Austin M. Craig
- 02-05-16
Exceptional Insight
This is short, but packed with clear, actionable insight. In a class with The Lean Startup, Start With Why, and Zero to One.
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- Tyler R.
- 02-27-16
this book has changed my entrepreneurial thinking
At first I didn't know what to expect. I got in about 10 pages and was hooked. The author brings similarities between successful companies to the readers attention. The authors user method evidence is crystal clear. A new way of thinking. This book is a must read.
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- jenna dot
- 12-29-20
Simple but profound message
It impressive how many companies use the same system and no one but Schwarting is talking of this .. definitely read this if you’re interested in product development
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- R. Wilfong
- 06-26-24
Excellent true stories of successful business launches that motivate.
The success examples are clearly articulated with common threads to why and how they were successful. Easy to listen to and concise.
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