The Wright Stuff Audiobook By Bob Wright, Diane Mermigas cover art

The Wright Stuff

From NBC to Autism Speaks

Preview

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Wright Stuff

By: Bob Wright, Diane Mermigas
Narrated by: Hillary Huber, Kevin Pariseau
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $24.95

Buy for $24.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn't understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent - and save - the network.

His name is Bob Wright. Under his leadership a traditional network, struggling to survive a changing landscape, was transformed into a $45 billion cable and Internet giant. Frequently flying under the GE corporate radar, Wright and his handpicked team spearheaded what amounts to a revolution in broadcast television:

  • Embracing rather than resisting cable
  • Launching alternative news channels CNBC and MSNBC along with MSNBC.com, NBC's powerful springboard to the Internet
  • Creating strategic partnerships with other media companies formerly considered competitors
  • A string of acquisitions that solidified NBC's leadership in multiple US and international markets, culminating in the lucrative merger into NBC Universal

What does someone like that do when he retires? If he's Bob Wright, he starts all over again. At almost the exact same time as Bob's NBC reign was winding down, his grandson, Christian, was diagnosed with autism, a condition then poorly understood. Baffled by a lack of medical knowledge and community support, Bob and his wife, Suzanne, founded Autism Speaks, which in short order became the leading advocacy and research funding organization for this mysterious condition that so devastates families. They make a powerful team - the compassionate, charismatic, indefatigable Suzanne who won't take no for an answer and the analytic, efficient executive who poured all his business acumen into building an organization from scratch.

As the two story lines unfold in The Wright Stuff, listeners will gradually see that both endeavors - revitalizing NBC and building Autism Speaks - reflect the same key management tenets that apply to any organization facing disruptive change.

A portion of the proceeds from this book will be donated to advance autism research.

©2016 Bob Wright (P)2016 Audible, Inc.
Business Business Development & Entrepreneurship Children's Health Mental Health Psychology Relationships Autism
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Wright Stuff

Average customer ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    5
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.