-
Understanding Social Marketing
- How to Create an Effective Social Marketing Campaign to Improve Social Behavior for Good
- Narrated by: Jack Powell
- Length: 6 hrs and 31 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole.
Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences.
Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications. There are several highly productive advertising strategies for company and brand growth. Only social marketing is the most efficient way to build an organization or brand's image. Together with other principles and approach, this involves the systematic application of advertising to achieve specific behavioral goals for a social or public benefit. It applies advertising concepts and processes for building, communicating, and generating value to influence target audiences.
In this book you will learn:
- What is social marketing
- How to conduct social marketing campaign
- Basics of image development techniques through social marketing
- Role of social marketing in brand building
- Social corporate responsibility of businesses and other financial institutions
- Importance of social marketing to build up a successful business organization
This book is about how social marketing affect behavior and mentality of society.
So, what are you waiting for? Grasp your copy now.
Listeners also enjoyed...
-
Smart Business Tips for Entrepreneurs
- Learn the 5 Golden Rules to Optimize the Efficiency of a Newly Found SME
- By: Emil Howthorn
- Narrated by: Alan Walkman
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you want to start a quick e-commerce shop on the small entrepreneurial level, this book is going to bring you some brilliant tips for your very own business ideas and help you shape them in actual colors of life. This book will guide you on every small step of adopting a strategic approach by reaching out diligently to the solutions to all your problems. Smart Business Tips offers a perspective on a small business plan, from startup to successful business, with strong customer relationships and the production of high-market demand and qualitative products.
By: Emil Howthorn
-
How to Catch a Mouse with No Cheese
- Real World Lessons and Experiences from an Entrepreneur
- By: Donnie P.
- Narrated by: Claire Duncan
- Length: 2 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
How to Catch a Mouse with No Cheese is written for people who either have been in business for up to a year or are interested in starting a business, but do not have money. It discusses five life-changing principles that will help you succeed. Each principle has its own basis for preparing you to get your business up and growing with no money. So, whether you own a fledgling business or plan to start a business, this is the book for you.
-
-
How to Catch a Mouse with No Cheese
- By Ezio Thompson on 01-19-21
By: Donnie P.
-
The Basics and Beyond of Artificial Intelligence
- Unleashing the Potential of AI and Machine Learning for Unprecedented Business Success
- By: Quinn Parker
- Narrated by: KC Wayman
- Length: 3 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.
-
-
Basic without much real business insight
- By Shannon C Tassin on 11-17-23
By: Quinn Parker
-
The ChatGPT Advantage
- Transform Your Business with Artificial Intelligence
- By: Diana Sterling
- Narrated by: Vicky David
- Length: 12 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
-
-
Total, unmitigated buzzword porn
- By Kyle Woolard on 11-14-23
By: Diana Sterling
-
Association Management Excellence
- Become an Expert by Preparing for the CAE EXAM
- By: D.A. Abrams
- Narrated by: Jack Chekijian
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The CAE certificate is one of the most selective and unique credentials in business today. There are, in fact, only 4,000 Certified Association Executives, a mere 2.5% of all professionals managing associations and non-profit organizations. If you aspire to become one of them, it's an excellent ambition. I'd like to help you succeed.
-
-
Great study guide
- By Shaina S on 06-10-20
By: D.A. Abrams
-
The Inclusion Solution
- My Big Six Formula for Success
- By: D.A. Abrams
- Narrated by: Dave Wright
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
A diversity strategy for your enterprise is one of the best investments that you can make. It is not only wise social policy: in the 21st century, it makes the very best business sense. How do you ensure that you are analyzing your corporate diversity and inclusion accurately? Then how can you design an approach that will maximize all of the upside potential available to a successful D&I strategy?
-
-
inclusion
- By Ron on 09-30-19
By: D.A. Abrams
-
Smart Business Tips for Entrepreneurs
- Learn the 5 Golden Rules to Optimize the Efficiency of a Newly Found SME
- By: Emil Howthorn
- Narrated by: Alan Walkman
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you want to start a quick e-commerce shop on the small entrepreneurial level, this book is going to bring you some brilliant tips for your very own business ideas and help you shape them in actual colors of life. This book will guide you on every small step of adopting a strategic approach by reaching out diligently to the solutions to all your problems. Smart Business Tips offers a perspective on a small business plan, from startup to successful business, with strong customer relationships and the production of high-market demand and qualitative products.
By: Emil Howthorn
-
How to Catch a Mouse with No Cheese
- Real World Lessons and Experiences from an Entrepreneur
- By: Donnie P.
- Narrated by: Claire Duncan
- Length: 2 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
How to Catch a Mouse with No Cheese is written for people who either have been in business for up to a year or are interested in starting a business, but do not have money. It discusses five life-changing principles that will help you succeed. Each principle has its own basis for preparing you to get your business up and growing with no money. So, whether you own a fledgling business or plan to start a business, this is the book for you.
-
-
How to Catch a Mouse with No Cheese
- By Ezio Thompson on 01-19-21
By: Donnie P.
-
The Basics and Beyond of Artificial Intelligence
- Unleashing the Potential of AI and Machine Learning for Unprecedented Business Success
- By: Quinn Parker
- Narrated by: KC Wayman
- Length: 3 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.
-
-
Basic without much real business insight
- By Shannon C Tassin on 11-17-23
By: Quinn Parker
-
The ChatGPT Advantage
- Transform Your Business with Artificial Intelligence
- By: Diana Sterling
- Narrated by: Vicky David
- Length: 12 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
-
-
Total, unmitigated buzzword porn
- By Kyle Woolard on 11-14-23
By: Diana Sterling
-
Association Management Excellence
- Become an Expert by Preparing for the CAE EXAM
- By: D.A. Abrams
- Narrated by: Jack Chekijian
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The CAE certificate is one of the most selective and unique credentials in business today. There are, in fact, only 4,000 Certified Association Executives, a mere 2.5% of all professionals managing associations and non-profit organizations. If you aspire to become one of them, it's an excellent ambition. I'd like to help you succeed.
-
-
Great study guide
- By Shaina S on 06-10-20
By: D.A. Abrams
-
The Inclusion Solution
- My Big Six Formula for Success
- By: D.A. Abrams
- Narrated by: Dave Wright
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
A diversity strategy for your enterprise is one of the best investments that you can make. It is not only wise social policy: in the 21st century, it makes the very best business sense. How do you ensure that you are analyzing your corporate diversity and inclusion accurately? Then how can you design an approach that will maximize all of the upside potential available to a successful D&I strategy?
-
-
inclusion
- By Ron on 09-30-19
By: D.A. Abrams
-
Diversity & Inclusion
- The Big Six Formula for Success
- By: D. A. Abrams
- Narrated by: Dave Wright
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
The case that I make for diversity and inclusion is not just sociological or democratic: it is a business strategy. That is the focus of this book. I developed this framework for corporations and associations. It will show you how to increase your revenues directly, through understanding the pathways that I provide, and by implementing the Big Six Action Plan that I outline, so that you can take a comprehensive and holistic business approach to diversity & inclusion in your own company.
-
-
Great book
- By Ansely on 08-21-19
By: D. A. Abrams
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- By: Ken Colwell PhD MBA
- Narrated by: Ken Colwell PhD MBA
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
-
More like a class textbook
- By ACustomer on 10-15-19
-
The Online Business Academy for AI
- A Modernized Artificial Intelligence Guide for Beginners to Create New Ideas, Improve, and Maximize Productivity with Professional Content and Copy That Sells
- By: Thomas Bourne
- Narrated by: Juanelle Louise Holl
- Length: 6 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Is AI something you’ve heard a lot about but you literally have zero ideas on how to even get started with it? If you want to make moves in the world of business and start bringing in 10 times as more money to your online business, everyone will tell you to use AI. You’ll also be sold the AI dream if you say you want to progress in your career faster than your rivals and find a new way to cruise through your to-do list while making it look easy.
-
-
VERY basic and repetitive
- By AndrewRez on 12-24-23
By: Thomas Bourne
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
-
So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
-
Grow Your Business with ChatGPT
- 5 AI Applications to Generate More Revenue by Automating and Optimizing Your Business Processes Using Artificial Intelligence
- By: Steve Kelley
- Narrated by: Evan Traasdahl
- Length: 3 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you prefer to have technology explained in layman’s terms and combined with actionable insights? Are you constantly seeking ways to improve your business, expand your customer base, and grow? Entrepreneurs to multinational corporations are racing to integrate ChatGPT into their businesses, so you are right in wanting to seize this opportunity.
-
-
This one is required listening
- By Paul Economen on 07-13-23
By: Steve Kelley
-
The Fourth Industrial Revolution
- By: Klaus Schwab
- Narrated by: Nicholas Guy Smith
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
-
-
Friendly reminding : On August 15th, 1971, the dec
- By steve white on 03-24-21
By: Klaus Schwab
-
Reframing Healthcare: A Roadmap for Creating Disruptive Change
- By: Zeev E. Neuwirth MD
- Narrated by: Zeev E. Neuwirth MD
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizations interested in understanding what the disrupters in healthcare are doing and, more to the point, for those who want to be the disrupters rather than the disrupted. This audiobook is a step-by-step guide for leadership teams that are intent on improving healthcare at an accelerated pace. It’s written for healthcare organizations that wish to thrive in a customer-centric, community-oriented, value-based healthcare system.
-
-
Great content and resources
- By Galen on 07-12-19
-
Competing on Analytics
- The New Science of Winning
- By: Thomas H. Davenport, Jeanne G. Harris
- Narrated by: L. J. Ganser
- Length: 10 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.
-
-
Uncompelling
- By Team Larkin on 10-14-18
By: Thomas H. Davenport, and others
-
Seeing Around Corners
- How to Spot Inflection Points in Business Before They Happen
- By: Rita McGrath
- Narrated by: Tiffany Morgan
- Length: 7 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities or they can lead to devastating consequences. Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage.
-
-
Not much meat on the bones to finding inflection points.
- By Jsansp on 06-19-24
By: Rita McGrath
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Very disappointing
- By TerrisThompson on 01-24-23
By: Philip Kotler, and others
Related to this topic
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
The Fourth Industrial Revolution
- By: Klaus Schwab
- Narrated by: Nicholas Guy Smith
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
-
-
Friendly reminding : On August 15th, 1971, the dec
- By steve white on 03-24-21
By: Klaus Schwab
-
Engine of Impact
- Essentials of Strategic Leadership in the Nonprofit Sector
- By: William F. Meehan III, Kim Starkey Jonker
- Narrated by: C. J. Lengua
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are entering a new era - an era of impact. The largest intergenerational transfer of wealth in history will soon be underway, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.
-
-
Must listen for all nonprofit leaders
- By Peter A. Mello on 02-09-19
By: William F. Meehan III, and others
-
System Error
- Where Big Tech Went Wrong and How We Can Reboot
- By: Rob Reich, Mehran Sahami, Jeremy M. Weinstein
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.
-
-
Excellent on tech. Weak on political speech.
- By Kindle Customer on 11-05-21
By: Rob Reich, and others
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- By: Richard Susskind, Daniel Susskind
- Narrated by: John Lee
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
-
-
I Hope It's Not All True
- By John on 05-01-16
By: Richard Susskind, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
The Fourth Industrial Revolution
- By: Klaus Schwab
- Narrated by: Nicholas Guy Smith
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
-
-
Friendly reminding : On August 15th, 1971, the dec
- By steve white on 03-24-21
By: Klaus Schwab
-
Engine of Impact
- Essentials of Strategic Leadership in the Nonprofit Sector
- By: William F. Meehan III, Kim Starkey Jonker
- Narrated by: C. J. Lengua
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are entering a new era - an era of impact. The largest intergenerational transfer of wealth in history will soon be underway, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.
-
-
Must listen for all nonprofit leaders
- By Peter A. Mello on 02-09-19
By: William F. Meehan III, and others
-
System Error
- Where Big Tech Went Wrong and How We Can Reboot
- By: Rob Reich, Mehran Sahami, Jeremy M. Weinstein
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.
-
-
Excellent on tech. Weak on political speech.
- By Kindle Customer on 11-05-21
By: Rob Reich, and others
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- By: Richard Susskind, Daniel Susskind
- Narrated by: John Lee
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
-
-
I Hope It's Not All True
- By John on 05-01-16
By: Richard Susskind, and others
-
Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
-
-
Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
-
Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall
-
Performance
-
Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
-
-
One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
What listeners say about Understanding Social Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Elsa Benson
- 02-06-20
Great audio-book!
Beautifully informative and better worded. Decorated Robert Miller Captures the llistener and leaves an expert on the subject
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Rowena Owens
- 02-06-20
Absolutely Brilliant Representation!
In any event down to earth and simple, for some other person to showcase primarily based lifestyles like my disciple. I'm happy to have this audio- book shopped. Lots of love.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Louisa Floyd
- 02-07-20
Taking the Gold!!!!
As usual the third edition of Dan Kennedy is a terrific reading. Sat through the entire tome in the evening and in the afternoon. It has all the right information . Way to go for Dan!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Luz Kirk
- 02-06-20
I ponder this audio-book!
However, this audio book also includes a large number of online assets and content that can be accessed as a result of the acquisition of the audio book
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Teresa Bush
- 02-08-20
Fantastic audio-book by addressing author!
To see what I liked / disliked about his audio-book, I had never had an author contact me before. As keeping in touch with customers is part of his lessons,Thanks to Josh Mark!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!