In Tod is God—so named for a chant the ECW fans created to honor the founder—Gordon chronicles each step of the company's meteoric rise to prominence, as well as the elements that led to his removing himself from the company before its demise. Gordon's former partnership with ECW booker Paul Heyman made for magical TV and in-ring moments. The friendship between Gordon and Heyman, both a blessing and curse, was the once-in-a-lifetime bond responsible for so many of history's greatest teams, bands, and partners.

For decades, wrestling was shrouded in secrecy. It had larger-than-life personalities, bone-crunching physicality and jaw-dropping theatrics, but backstage, it was an industry devoid of outsiders. Then in 1999, after working together on a special for MTV, Dwayne “The Rock” Johnson turned to 26-year-old television writer Brian Gewirtz and asked, “You ever consider writing for WWE?” That question, and its answer, would have a profound effect on both of their lives for years to come. There's Just One Problem is a story about perseverance, tenacity, and steel chairs.

The blanket statement that pro wrestling greatness is completely up to each individual, period, end of sentence has never sat particularly well with long-time pro wrestling columnist and podcaster "The Doc" Chad Matthews. In fact, he strongly disagrees, having long posited that professional wrestling is reasonably objectifiable, like modern college football rankings in the playoff era.

There are few people who have been in the wrestling business longer than Jim Ross. Slobberknocker is the story of how an Oklahoman farm kid with a vivid imagination and seemingly unattainable dreams became "The Voice of Wrestling" to record TV audiences and millions of fans around the world. Jim opens up about his life as an only child on a working farm, who became obsessed with professional wrestling having first seen it on his grandparents' TV.

Nitro is a story about much more than WCW and the Monday Night Wars. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.

He's wrestled as "Stunning" Steve Austin, The Ringmaster, and even his own name, Steve Williams. But to fans he is and will always be Stone Cold Steve Austin. His quick wit and colorful use of language combined with his everyman character captured the hearts of fans worldwide. It was Steve's ability inside the ring and his quick-witted responses that lead to his becoming one of the most popular WWE Superstars of all time.

Justin Roberts always dreamed of being a ring announcer at World Wrestling Entertainment. From playing with action figures of the Ultimate Warrior, the Heartbreak Kid Shawn Michaels, Bret Hitman Hart and Hulk Hogan to actually announcing these larger-than-life characters to the ring, Roberts lived out the dream of countless, passionate wrestling fans worldwide.

As a kid growing up in New York in the late '50s, Bill Apter fell in love with professional wrestling, and it wasn't long before he was rubbing shoulders with the greats as a young reporter and photographer. He's since become the world's best-known wrestling magazine personality, and he's had professional and personal relationships with a who's who of the business, like Triple H, Hulk Hogan, The Rock, Sting, and Ric Flair.

We present ourselves and encounter others through profiles. A profile shows us not as we are seen directly but how we are perceived by a broader public. Profile-based identity is evident everywhere from pop culture to politics, marketing to morality. This book argues that the profile marks an epochal shift in our concept of identity and demonstrates why that matters. You and Your Profile blends social theory, philosophy, and cultural critique to unfold an exploration of the way we have come to experience the world.

In We Promised You a Great Main Event, longtime sports journalist Bill Hanstock pulls back the curtain to give a smart fan’s account of WWE and Vince McMahon’s journey to the top. Untangling the truth behind the official WWE storyline, Hanstock does a deep dive into key moments of the company’s history, from the behind-the-scenes drama at the Montreal Screwjob, to the company’s handling of the Jimmy Snuka scandal, to the real story of the Monday Night Wars.

Throughout the history of the WWF, there have been times of prosperity and times of hardship, cycles that shape the ethos of the company by forcing changes to its infrastructure and on-screen direction. The one constant throughout three decades of change is Vincent Kennedy McMahon, the stalwart puppet-master who captains the ship. Unflinching, thick-skinned, and domineering, McMahon has ultimately outlasted all of his competition and come out on top of every wrestling war he has waged. In 1995, he very nearly lost.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

Generation after generation, women have faced the devastating reality that Hollywood is a system built to keep them out. The films created by that system influence everything from our worldviews to our brain chemistry. When women's voices are excluded from the medium, the impact on society is immense. Actor, screenwriter, and award-winning independent filmmaker Naomi McDougall Jones takes us inside the cutthroat, scandal-laden film industry, where only five percent of top studio films are directed by women and less than 20 percent of leading characters in mainstream films are female.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

In We Promised You a Great Main Event, longtime sports journalist Bill Hanstock pulls back the curtain to give a smart fan’s account of WWE and Vince McMahon’s journey to the top. Untangling the truth behind the official WWE storyline, Hanstock does a deep dive into key moments of the company’s history, from the behind-the-scenes drama at the Montreal Screwjob, to the company’s handling of the Jimmy Snuka scandal, to the real story of the Monday Night Wars.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

When The Real Housewives of New York City hired its first black cast member after more than 13 years on the air, attorney, speaker, and journalist Eboni K. Williams knew that the public would consider her a diversity hire. But instead of accepting the label, Williams re-envisioned her role as a “Diversity Higher,” an opportunity to prove the significance of Black excellence in the workspace and in society at-large. In this book, she shares all the benefits and advantages that have helped her and many others historically reach great heights in their careers and beyond.

In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.

In a major work of scholarship both erudite and very funny, Jeremy Dauber traces the origins of Jewish comedy and its development from Biblical times to the age of Twitter. Organizing his book thematically into what he calls the seven strands of Jewish comedy - including the satirical, the witty, and the vulgar - Dauber explores the ways Jewish comedy has dealt with persecution, assimilation, and diaspora through the ages. He explains the rise and fall of popular comic archetypes such as the Jewish mother, the JAP, and the schlemiel and schlimazel.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.