The Tanning of America
How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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Narrated by:
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Kerry Washington
About this listen
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" - one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
©2011 Steve Stoute (P)2014 Blackstone Publishing, and Urban AudiobooksListeners also enjoyed...
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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With Amusement for All
- A History of American Popular Culture since 1830
- By: LeRoy Ashby
- Narrated by: Kevin Pierce
- Length: 33 hrs and 40 mins
- Unabridged
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With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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So Much Fun!
- By Paul on 11-28-13
By: LeRoy Ashby
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
What listeners say about The Tanning of America
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brendan
- 02-04-21
Great read!
If you love hip hop this is a great book for you. Stoute gives you an inside look at how hip hop has created and shift culture and continues to create culture that has blurred the lines for all. It’s SO hip hop!
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- Charles
- 02-05-20
Understanding Culture
Very well done book by a person who rewrote the rules of Marketing by understanding Culture. Shatters long held beliefs.
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- Phillmatic365
- 02-10-15
Phenomenal read
Not only is Hip-Hop Culture alive and well. It's everywhere influencing everything. This should be used when teaching Marketing.
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- MR
- 08-10-19
Buy the paper book
I would recommend reading this book over the audio version. Kerry Washington’s reading of this is just brutal. Her robotic, monotone, delivery makes this a struggle to listen to.
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3 people found this helpful
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- JAMES
- 03-11-15
hip hop
Loved it wonderful experience I'm from New York and the early years of hip hop as he explained it was on the money!! I learned so much from this and the documentary thank you
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- Meagan Howie
- 12-09-17
Awesome!
Loved it. I love how it has in depth Intel on some of the most pivotal times in hip hop.
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- Alisha Cooper
- 08-15-19
interesting
This book offered a new prospective! I wonder what the author would add now 2019.
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- JustJohn
- 04-14-21
Awesome
Loved it and to sum up the narration in two words nailed it KW Thanks✌️💌
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- Amazon Customer
- 12-11-18
Insightful confirming and cultured
With some experience in the music and entertainment business this book offered some great tips on building my brand, staying relevant and staying young. Thanks.
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- Lynne
- 06-24-19
A Marketer's summer reading
Loved this book from beginning to end. As a kid from the Bronx this inspired me even more.
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