What Great Salespeople Do
The Science of Selling Through Emotional Connection and the Power of Story
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Narrated by:
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Ben Zoldan
About this listen
Build better relationships and sell more effectively with a powerful sales story.
“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can argue with the customer about numbers - purely a left brain exercise, which turns buyers off. This book explains a better way.” (John Burke, group vice president, Oracle Corporation)
“Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.” (Mark Goulston, MD, author of the number one international best seller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone)
“Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.” (Gerhard Gschwandtner, publisher of Selling Power)
“This book breaks the paradigm. It really works miracles!” (David R. Hibbard, president, Dialexis Inc)
“What Great Salespeople Do humanizes the sales process.” (Kevin Popovic, founder, Ideahaus®)
“Mike and Ben have translated what therapists have known for years into a business solution - utilizing and developing one's Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.” (Christine Miles, MS, psychological services, executive coach, Miles Consulting LLC)
About the book:
This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.
The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework - helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to:
- Relax a buyer's skepticism while activating the part of his or her brain where trust is formed and connections are forged
- Use the power of story to influence buyers to change
- Make your ideas, beliefs, and experiences “storiable” using a proven story structure
- Build a personal inventory of stories to use throughout your sales cycle
- Tell your stories with authenticity and real passion
- Use empathic listening to get others to reveal themselves
- Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers
Breakthroughs in neuroscience have determined that people don't make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.
©2012 The McGraw-Hill Companies, Inc. (P)2012 McGraw Hill-Ascent AudioListeners also enjoyed...
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How to Spot a Liar
- By: Gregory Hartley, Maryann Karinch
- Narrated by: Gregory Hartley, Maryann Karinch
- Length: 2 hrs and 53 mins
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Have you ever been lied to? Of course you have, whether you knew it or not. Ever caught a spouse, business partner, parent, boss, or child brazenly lying right to your face? What if you could tell someone was lying, just by listening to them, and observing their action and behavior? Here's the first audiobook that gives you the tools to figure out what's really going on.
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Highly educational
- By Lorelei on 12-21-07
By: Gregory Hartley, and others
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
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For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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packed
- By anonymous on 11-15-24
By: Oren Klaff
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Managers as Mentors
- Building Partnerships for Learning (Third Edition)
- By: Chip R. Bell, Marshall Goldsmith
- Narrated by: Mark Peckham
- Length: 6 hrs and 34 mins
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Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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Great tips and tools on mentoring
- By Hello on 01-14-23
By: Chip R. Bell, and others
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Thanks for the Feedback
- The Science and Art of Receiving Feedback Well
- By: Sheila Heen, Douglas Stone
- Narrated by: Sheila Heen, Douglas Stone
- Length: 9 hrs and 48 mins
- Unabridged
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The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.
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Poor narration ruins yet another good read
- By WordNerd on 08-25-14
By: Sheila Heen, and others
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You Already Know How to be Great
- A Simple Way to Remove Interference and Unlock Your Greatest Potential
- By: Alan Fine, Rebecca Merril
- Narrated by: Alan Fine
- Length: 7 hrs and 25 mins
- Unabridged
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Most people who want to get better—at hitting golf shots, negotiating with clients, delivering presentations, or any other field of endeavor—seek out new information. They read a book, take a class, hire an expert tutor. But as Alan Fine has learned from many years of coaching athletes and businesspeople, this “outside-in” approach often doesn’t produce the results people want. More information becomes a distraction rather than a solution, and high performance remains elusive.
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Not great
- By Nic on 01-28-11
By: Alan Fine, and others
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- By Alejandro A. on 09-07-12
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Compassionate Achiever
- How Helping Others Fuels Success
- By: Christopher L. Kukk
- Narrated by: Rick Adamson
- Length: 8 hrs and 15 mins
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For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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Me me me
- By Someone or not? on 04-04-20
What listeners say about What Great Salespeople Do
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 09-17-22
Emotional Connections
The key seems to be telling your story about how you have had dumbass moments or failures along your route to where you are now. The journey of life is not a straight trajectory up the mountain with no stumbling and falling back along the way. Everyone has failures and being vulnerable to share those failures with others makes you human, believable, and trustworthy. When you are trustworthy others will be willing to follow you.
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- MR
- 09-10-21
Hard to listen to
I was unable to listen to the audio, not relaxed or smooth. A more conversational tone more suitable for this content.
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- Xilla
- 06-20-23
A book of mediocre stories with a robotic reader
There are some decent tidbits of information. To learn sales techniques, read better books by Chris Voss & Jordan Belfort. To learn storytelling, take a class at your local college.
The reader sounds like he’s a voice designed by Apple. Emotionless. Slow & overly enunciated. No personality whatsoever.
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