SPIN Selling Audiobook By Neil Rackham cover art

SPIN Selling

Preview
Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

SPIN Selling

By: Neil Rackham
Narrated by: Eli Woods
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales?” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods that were developed for small consumer sales just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

©2014 McGraw-Hill, Inc. (P)2014 McGraw Hill-Ascent Audio
Marketing & Sales Sales & Selling Inspiring
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
Practical Advice • Scientific Research • Good Information • Effective Techniques
Highly rated for:
All stars
Most relevant  
This was à well thought out and logical step by step with examples non-fiction. So no story.

Clarity on High Ticket Sales

Something went wrong. Please try again in a few minutes.

I listen to many sells books, and believe this to be the most effective sales novel for larger items! I will listen to this many times as I try to implement its premise

Instructions for Big Sales

Something went wrong. Please try again in a few minutes.

A thorough analysis of the sales process with a straightforward plan of implementation. I would recommend to any sales professional interested in improving their sales technique.

Excellent Sales Program

Something went wrong. Please try again in a few minutes.

this book turns traditional sales techniques on their head. A breath of fresh air. I'm a sales professional for 8 years in the car industry. I've closed over 8000 car deals. I always wondered why the traditional pressure techniques were generally ineffective. I had adopted a technique very similar to this naturally over the years by virtue of what works and what doesn't. It is wonderful to have the confirmation here, and also the clarification on exactly why it works, so that I can focus my behaviors to match those of success.

Still valid today

Something went wrong. Please try again in a few minutes.

Recommended for anybody in business negotiation.
i found this book as a good complement to another great book QBS Question Based Selling.

Fantastic Book

Something went wrong. Please try again in a few minutes.

Loved the book. Didn’t like the narrations. The mix on the voice is super bass heavy

Very precise approach

Something went wrong. Please try again in a few minutes.

One of the best books I’ve ever read.

I’m not much of a salesperson but I believe this book can help anyone in life with some general life lessons.

It contains useful knowledge to apply across the board.

Seriously, one of the best!

Insightful

Something went wrong. Please try again in a few minutes.

Each sales method was a pass or fail with proof. Can't wait to apply methodology.

Finally... Sales with Scientific Proof!

Something went wrong. Please try again in a few minutes.

This was a great book for me to read as a newbie in sales. It helped me see both sides of major sales and lower pricing sales using research, examples, and quotes.

From a sales newbie..

Something went wrong. Please try again in a few minutes.

Really outlines the specific to-dos to close Big Sales. Game Changer. Illuminating! If you’re looking for a proven model this is it.

Ticket to Big Sales

Something went wrong. Please try again in a few minutes.

See more reviews