White Bread
A Social History of the Store-Bought Loaf
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Narrated by:
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Kris Koscheski
About this listen
How did white bread, once an icon of American progress, become "white trash"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like.
White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet pain au levain, he shows how efforts to champion "good food" reflect dreams of a better society - even as they reinforce stark social hierarchies.
In the early 20th century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, "dirty" bakeries run by immigrants. Fortified with vitamins, this bread was considered the original "superfood" and even marketed as patriotic - while food reformers painted white bread as a symbol of all that was wrong with America. The history of America's 100-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat.
Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nation's decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for "unhealthy" eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.
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- By Leslie deGraffenried on 10-19-15
By: Paul Sabin
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Sweetness and Power
- The Place of Sugar in Modern History
- By: Sidney W. Mintz
- Narrated by: Tom Perkins
- Length: 10 hrs and 18 mins
- Unabridged
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In this eye-opening study, Sidney W. Mintz shows how Europeans and Americans transformed sugar from a rare foreign luxury to a commonplace necessity of modern life and how it changed the history of capitalism and industry. He discusses the production and consumption of sugar and reveals how closely interwoven sugar's origins are as a "slave" crop grown in Europe's tropical colonies, with its use first as an extravagant luxury for the aristocracy, then as a staple of the diet of the new industrial proletariat.
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Dated but still worthwhile
- By Acteon on 11-14-19
By: Sidney W. Mintz
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Cheap
- The High Cost of Discount Culture
- By: Ellen Ruppel Shell
- Narrated by: Lorna Raver
- Length: 11 hrs and 33 mins
- Unabridged
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From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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You Get What You Pay For?
- By Roy on 07-26-09
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Enough
- Why the World's Poorest Starve in An Age of Plenty
- By: Roger Thurow, Scott Kilman
- Narrated by: Tavia Gilbert
- Length: 11 hrs and 50 mins
- Unabridged
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For more than 30 years, humankind has known how to grow enough food to end chronic hunger worldwide. Yet while the Green Revolution succeeded in South America and Asia, it never got to Africa. More than 9 million people every year die of hunger, malnutrition, and related diseases every yearmost of them in Africa and most of them children. More die of hunger in Africa than from AIDS and malaria combined. Now, an impending global food crisis threatens to make things worse.
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It's Time For Us To Be More Compassionate
- By James on 07-18-10
By: Roger Thurow, and others
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Progress
- Ten Reasons to Look Forward to the Future
- By: Johan Norberg
- Narrated by: Derek Perkins
- Length: 6 hrs and 57 mins
- Unabridged
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It's on the television, in the papers, and in our minds. Every day we're bludgeoned by news of how bad everything is - financial collapse, unemployment, growing poverty, environmental disasters, disease, hunger, war. But the rarely acknowledged reality is that our progress over the past few decades has been unprecedented. By almost any index you care to identify, things are markedly better now than they have ever been for almost everyone alive.
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Global Uptrends That May Surprise You
- By Alexandra Hopkins on 09-22-17
By: Johan Norberg
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The Age of Acquiescence
- The Life and Death of American Resistance to Organized Wealth and Power
- By: Steve Fraser
- Narrated by: Pete Larkin
- Length: 16 hrs and 30 mins
- Unabridged
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From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.
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Excellent
- By Brad on 05-03-15
By: Steve Fraser
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Coffeeland
- One Man's Dark Empire and the Making of Our Favorite Drug
- By: Augustine Sedgewick
- Narrated by: Jason Culp
- Length: 14 hrs and 56 mins
- Unabridged
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Coffee is an indispensable part of daily life for billions of people around the world - one of the most valuable commodities in the history of global capitalism, the leading source of the world's most popular drug, and perhaps the most widespread word on the planet. Augustine Sedgewick's Coffeeland tells the hidden and surprising story of how this came to be, tracing coffee's 500-year transformation from a mysterious Muslim ritual into an everyday necessity.
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Unfortunately
- By Brian on 06-06-20
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Chocolate Wars
- The 150-Year Rivalry Between the World's Greatest Chocolate Makers
- By: Deborah Cadbury
- Narrated by: Deborah Cadbury
- Length: 13 hrs and 1 min
- Unabridged
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With a cast of characters that wouldnt be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.
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The World of Chocolate
- By Jean on 11-05-14
By: Deborah Cadbury
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A Fierce Discontent
- The Rise and Fall of the Progressive Movement in America, 1870-1920
- By: Michael McGerr
- Narrated by: Joe Barrett
- Length: 13 hrs and 22 mins
- Unabridged
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The Progressive Era witnessed the nation's most convulsive upheaval, a time of radicalism far beyond the Revolution or anything since. In response to the birth of modern America, one small group of middle-class Americans seized control of the nation and attempted to remake society from bottom to top. They accomplished an astonishing range of triumphs, yet the progressive movement collapsed as the war came to an end amid race riots, strikes, high inflation, and a frenzied Red scare.
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A well balanced take
- By Ryan Mooney on 04-17-21
By: Michael McGerr
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Organic Manifesto
- How Organic Food Can Heal Our Planet, Feed the World, and Keep Us Safe
- By: Maria Rodale, Eric Scholsser - foreword
- Narrated by: Coleen Marlo
- Length: 5 hrs and 17 mins
- Unabridged
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Drawing on findings from leading health researchers as well as conversations with both chemical and organic farmers from coast to coast, Maria Rodale irrefutably outlines the unacceptably high cost of chemical farming on our health and our environment. She traces the genesis of chemical farming and the rise of the immense companies that profit from it, bringing to light the government's role in allowing such practices to flourish.
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those in power must read and work upon it.
- By Jaktip on 12-20-17
By: Maria Rodale, and others
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Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Abridged
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To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
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Uncritical alarmist rant
- By Mark Freeman on 12-23-03
By: Eric Schlosser
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Two Cheers for Anarchism
- Six Easy Pieces on Autonomy, Dignity, and Meaningful Work and Play
- By: James C. Scott
- Narrated by: Jeremy Arthur
- Length: 4 hrs and 38 mins
- Unabridged
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James Scott taught us what's wrong with seeing like a state. Now, in his most accessible and personal book to date, the acclaimed social scientist makes the case for seeing like an anarchist. Inspired by the core anarchist faith in the possibilities of voluntary cooperation without hierarchy, Two Cheers for Anarchism is an engaging, high-spirited, and often very funny defense of an anarchist way of seeing - one that provides a unique and powerful perspective on everything from everyday social and political interactions to mass protests and revolutions.
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Three cheeers for Two cheers for Anarchism
- By doodoo on 01-16-16
By: James C. Scott
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A Square Meal
- A Culinary History of the Great Depression
- By: Jane Ziegelman, Andrew Coe
- Narrated by: Susan Ericksen
- Length: 10 hrs and 46 mins
- Unabridged
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The decade-long Great Depression, a period of shifts in the country's political and social landscape, forever changed the way America eats. Before 1929, America's relationship with food was defined by abundance. But the collapse of the economy, in both urban and rural America, left a quarter of all Americans out of work and undernourished - shattering long-held assumptions about the limitlessness of the national larder.
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Not entirely accurate title
- By Robert on 06-07-17
By: Jane Ziegelman, and others
What listeners say about White Bread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- S. Yates
- 07-20-16
Balanced but cautious
Would you listen to another book narrated by Kris Koscheski?
Perhaps; however some of his pronunciations were glaringly wrong. Especially mention of Albert Camus (mispronounced as Kay-muss).
Any additional comments?
Concise and focused history of bread (homemade, industrial, and artisinal), told through the prism of social history and what those loaves represented. Definitely interesting and telling to see how ideas of what was healthy and wholesome morphed over time, and how our daily bread could represent everything from racial purity (and fear of its disappearance) to the fitness of citizens to fight. The author obviously loves the subject and is quite balanced in his recounting of bread's social and nutritional history, showing rationality when evaluating both science and junk science. His take on the gluten-free movement and its current dearth of scientific proof (more anecdotal evidence than double-blind studies) typifies the balance he tries to bring to the topics. Overall, the author is incredibly cautious, being sure to temper descriptions of the various food movements (especially the more recent ones) by granting that they often came from a desire to do good but acknowledging that they nonetheless often end up being elitist. While his sympathies lie with such movements, he sees the hypocrisy and, while clearly a bit uncomfortable with industrial bread, also sees how it is not all bad.
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- Ida Brewster
- 09-20-16
Pronunciation was distracting
The narrator's pronunciation of well-known words and people is really strange and one-of-a-kind. u u
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- manywingedboat
- 03-03-13
interesting commodity history of white bread
Who was your favorite character and why?
Wonder bread for its squishy whiteness.
What didn’t you like about Kris Koscheski’s performance?
Kris Koscheski has a nice reading voice but there are some weird mispronunciations that I find distracting. One example would be "matilaristic" for "militaristic." He also mispronounces Michael Pollan's name several times.
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