In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Overwhelmed? If you feel anything less than “hell yeah!” about something, say no. We say yes too often. By saying no to almost everything, you leave space and time in your life to throw yourself completely into the few things that matter most.

Many books believe they know how you should live. But each book disagrees with the next. In How to Live, each chapter believes it knows how you should live. And each chapter disagrees with the next.

The world’s greatest bodybuilder. The world’s highest-paid movie star. The leader of the world’s sixth-largest economy. That these are the same person sounds like the setup to a joke, but this is no joke. This is Arnold Schwarzenegger. And this did not happen by accident. Arnold’s stratospheric success happened as part of a process. As the result of clear vision, big thinking, hard work, direct communication, resilient problem-solving, open-minded curiosity, and a commitment to giving back. All of it guided by the one lesson Arnold’s father hammered into him above all: be useful.

Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start?The answer is Do the Work, a manifesto by best-selling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door.

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.

On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. To his surprise, Kelly had more to say than he thought, and kept adding to the advice over the years, compiling a life’s wisdom into this book. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. He has wisdom for career, relationships, parenting, and finances, and gives guidance for practical matters ranging from travel to troubleshooting.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny. If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great.

Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction, and perfectionism? Are you self-sabotaging your loftiest artistic entrepreneurial dreams? The antidote is in nine words: Put your ass where your heart wants to be. Can you shift your artistic identity—your "ass"—from the shallow, fearful, superficial ego to the wise, loving, fearless self? Can you commit to your dream for the long haul and for keeps? Steven Pressfield delivers the tough-love inspiration to help you make this life-altering transformation.

The follow-up to his best-seller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice.

Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.

Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.

As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.

These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.

Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.

What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.

ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.

If you want to know how it feels to be the DJ, to share the music you love with other people, to receive the adulation of packed dancefloors night after night, this audiobook will show you exactly what to do to get there. Whether you're brand-new to this, a DJ who wants to finally break out of the bedroom, or you just want to improve your game, the five-step formula in "Rock The Dancefloor!" will help you to become a truly great DJ.

Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.

Overwhelmed? If you feel anything less than “hell yeah!” about something, say no. We say yes too often. By saying no to almost everything, you leave space and time in your life to throw yourself completely into the few things that matter most.

You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

Many books believe they know how you should live. But each book disagrees with the next. In How to Live, each chapter believes it knows how you should live. And each chapter disagrees with the next.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.