In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.

Key Points:

- The role of creativity in B2B marketing: breaking the "boring" stereotype.

- Effective LinkedIn ad strategies for businesses of all sizes.

- Balancing entertainment and education in marketing content.

- Insights into ABM (Account-Based Marketing) and its connection to influencer marketing.

- Personal branding tips and the importance of being authentic online and offline.

- Metrics that matter in LinkedIn content and campaign success.

- Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube).

Important Links:

Connect with Tim: https://www.linkedin.com/in/tadavidson41/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.

Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/

Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop

Key Takeaways

- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.

- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.

- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.

- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.

- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.

Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork

Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry.

Key Takeaways

- Wix’s Shift to B2B: Moving beyond small business solutions to enterprise-level offerings.

- The Role of AI in Marketing: Insights into AI’s impact on reducing silos and improving efficiency.

- Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement.

- Power of Communities: Building trust and leveraging customer communities in marketing.

- Thought Leadership in B2B: Authenticity and originality in developing thought leadership.

Important Links:

Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/

Wix Studio: https://www.wix.com/studio

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing, #WixEnterprise, #AIMarketing, #CommunityBuilding, #MarketingTrends, #DigitalMarketing, #ThoughtLeadership

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.

🔑 Key Topics Covered:

- The importance of speed in a crowded B2B tech space and why agility is a must for survival.

- Breaking out of traditional B2B molds with creativity to differentiate and stand out.

- How “funk” can create brand loyalty and make your audience feel connected.

- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.

- How to build growth loops that continuously optimize and adapt in real time.

📝 Action Steps:

- Prioritize speed in decision-making to stay ahead of competitors.

Embrace creativity in messaging and positioning for a unique brand identity.

- Use engagement strategies that create authentic connections with your audience.

- Establish growth loops to consistently learn, adapt, and innovate.

- Lead conversations by defining your market instead of following trends.

🔗 Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing

In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.

🔑 Key Topics Covered:

- The misconception of brand in B2B and how it differs from just a logo or color.

- How to build brand consistency and personality in B2B tech.

- The importance of creativity and pushing boundaries in branding.

- The impact of AI on marketing strategies.

- How to connect with global markets while maintaining brand authenticity.

- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.

📝 Action Steps:

- Define the core narrative and brand consistency for your company.

- Use creativity to differentiate your brand in the crowded B2B market.

- Focus on customer-centric storytelling to build emotional connections.

- Establish community-driven content that positions your brand as a trusted advisor.

- Implement Gwen's 6C framework for building a stronger B2B brand.

🔗 Important Links:

Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy

In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage.

Overview:

- Why B2B companies struggle with segmentation and how to approach it effectively.

- The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP).

- Key steps to position your product and how to reflect that positioning on your homepage.

- How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth.

- Common mistakes companies make on their homepage and how to avoid them.

Key Actionable Steps:

- Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue.

- Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity.

- Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done.

- Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face.

Connect with Anthony:

LinkedIn: https://www.linkedin.com/in/anthonypierri/

Linktree: https://linktr.ee/anthonypierri

Website: https://www.fletchpmm.com/before-after

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#B2BMarketing #SaaSMessaging #ProductPositioning #SegmentationStrategy #FunkyMarketingPodcast #AnthonyPierri #StartupGrowth #HomepageOptimization

What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover: 👉 How important is demand generation for b2b/SaaS orgs? 👉 What strategies are working today? 👉 Breaking each strategy down

Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.

Actionable Steps:

- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.

- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.

- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.

- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.

- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.

Connect with Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Breaking B2B: https://www.breakingb2b.com/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization