Showing results by author "Gini Scott" in All Categories

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

Make More Money with Your Product or Service is about how to make more money from your products, services, and the different programs you develop based on them. Part I deals with getting started. It covers these topics: setting your goals and building other income sources from your product or services; positioning your products or services for success and building your niche.

Sell Your Way to Success on Shopify provides a detailed step-by-step guide on how to get started on Shopify, drawing on the author's experience in setting up a Shopify store for Changemakers Publishing, which features about 200 books by the author. She also helps sellers set up Shopify stores. For a new seller, the audiobook discusses how to decide on brand identity, product line, and store name.

10 Legal Basics for Getting a Distribution Deal describes the different provisions that are commonly included in a contract for distributing a film. It details the rights you are licensing and the obligations you have in return for what the distributor will do in releasing your film. It lists the many documents you need to supply and suggestions on what you can’t or can negotiate, such as the cost of marketing fees, the term of the agreement, and the requirement for insurance on your film.

Conducting a Monthly Social Media Campaign on Four Major Platforms illustrates how you can create a successful social media campaign to build awareness, get more clients or customers, and increase your sales through posts on four popular platforms. You can use this approach both to appeal to prospects in your own area or nationally, and even internationally, depending on the target market for your business.

The following three tales are adapted from stories told by the American Indians. These are three of my favorite coyote stories. They are: "The Story of Coyote, Buffalo, and the Rock", told by the Sioux, a tribe from the Northwest, where they once formed the Great Sioux Nation, in the area that later became the states of North Dakota, South Dakota, Nebraska, Minnesota, Montana, and Wyoming.

How to Find Publishers and Agents and Get Published is about how to successfully write, pitch a book, write a query letter, promote a book, and build a platform. Many of these chapters started off as answers to questions from clients or prospective clients of Publishers Agents and Films (www.publishersagentsandfilms.com), a service that connects writers to publishers and agents. Then, I began thinking about all the steps involved, from writing a book to getting published.

10 Ways to Analyze Your Own Strengths, Weaknesses, Opportunities and Threats describes how you can do your own SWOT analysis, a tool used by organizations and corporations to make decisions on improving the organization and its products and services to increase sales and profits. You can also use a SWOT analysis to improve yourself, your performance, and your work. It features 10 tips on how to do this to become a better you. The goal is to build on your strengths, overcome key weaknesses, take advantage of opportunities, and confront or avoid any threats.

How to Set Up Speaking Gigs and Get Paid provides a step-by-step guide to developing, organizing, and promoting your first speaking gigs and getting paid for them. It includes examples from my experiences in setting up a paid gig on writing and publishing books for myself and clients, marketing and promoting the event, and working with a videographer to create a series of videos I could use to promote future gigs.

This is the third in the series on creating print books and e-books. The audiobook covers: creating the final file format for print books and e-books; deciding on the format; publishing on CreateSpace or IngramSpark; getting an ISBN - deciding on size; pricing and color printing; and suggested order for publishing books.

Increase Your Impact and Influence features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the huge clutter of chatter in today’s supercharged information age. And doing so can help others hear and respond to your message.

Feelings of anger are pervasive, since it is often comes from fear or confronting an obstacle to a goal. While it often has negative consequences, such as problems in a relationship or at work and escalating conflicts, at other times, it can fuel creative and positive change in oneself, in one's relationship, and in society as a whole. So a good strategy is to control and manage that anger by acting from choice and wisdom. For anger can contribute to one's survival and success when used effectively.

The three tales in this audiobook are adapted from stories told by the peasants in Eastern Europe and Central Asia. They are drawn from some books I found in shops when I visited the former USSR in 1988 as part of a citizen diplomacy group. I was intrigued by these folktales, since my paternal grandmother lived for some time in Odessa in the Ukraine. Also, I found these stories share a common theme - the poor peasant is able to succeed despite obstacles against an unfair ruler.

The Truth About Lying is a book about how and why people lie, how we respond when others lie to us, how to tell when someone is lying, and what to do about it. As the book illustrates, we lie for all kinds of reasons - to protect ourselves, gain an advantage, avoid punishment, protect other's feelings, escape blame, or get out of something we don't want to do. Though philosophers, religious leaders, teachers, and parents tell us lying is morally wrong - at some time, everyone does it. And in the last decade, we have seen more and more examples of lying in the news.

How to Get Published and Deal with Copyrights, Clients, Co-Writing, and Contracts covers a range of topics for both full-time and part-time writers - from finding publishers and agents and getting published to being successful as a freelancer. It is a continuation of the previously published book: How to Find Publishers and Agents and Get Published.

10 Keys to Making a Low-Cost Documentary Feature describes a low-cost approach for producing a feature-length documentary with a budget under $50,000. It features an approach I have used that combines interviews with interviewees and experts along with B-roll shots of activities to use with voice-overs from the interviews. It also suggests ways to find interviewees, obtain funding for the film, and more.The book is formatted like a journal, so readers can write down their ideas for what to do after reading each tip.

10 Keys for Doing Your Own Film Distribution describes the many advantages of doing your own distribution when you haven’t found a distributor, or to help you find a distributor. It also provides an overview of the many different platforms for distributing your film, from contacting retail channels, to setting up your own showings and selling off your website.

10 Legal Basics for Producing a Feature Film or Documentary describes the major legal documentaries you need to produce a feature-length film or documentary. It covers the basics of getting a fictitious name, filing for a copyright, obtaining E&O and other types of insurance, creating release forms for actors, interviewees, crew members, and other film participants, and much more.

Trumpty Dumpty features a series of columns I wrote on Huffington Post about the dangers of a Trump Presidency not only to the US but to the world. It begins with an article on why Trump was not attacking the cartoonists and writers who were writing critical articles about him, although he has attacked members of the media as the lowest form of humanity and journalists as horrible, disgusting, and dishonest human beings.

With phones ringing off the hook, constantly changing to-do lists, and increasingly complicated schedules, having a good memory has become more important than ever. Drawing on the latest research from cognitive experts and psychologists, 30 Days to a More Powerful Memory provides hands-on, practical strategies and exercises that anyone, young or old, can use to sharpen their memory - fast!